Category
Lifestyle
Assisted Choices
Trend cluster
Category
Discounted
Class
Businesses offer free or discounted virtual classes amidst the COVID-19 outbreak.
4.4
Trend score
Trend
What is the Discounted Class trend?
Discounted Class: COVID-19 pandemic's global impact is vast and only in early stages, and one of the most significant changes has been the social distancing that people around the world are having to take part in. Some brands are trying to fill in the time for customers by offering free or discounted virtual classes that allow consumers to learn or sharpen skills as they stay at home.
Insight
The consumer insight behind the Discounted Class trend
The physical isolation that people around the globe are now experiencing at unprecedented rates inevitably leads to feelings of loneliness, financial instability, and boredom. It also provides people the gift of time--where they're able to continue passions or uncover new skills that they previously put off due to the busyness of daily life. Brands that are able to empower this process in a way that's cost-accessible for people dealing with financial fallout are doing their part in making sense of an unstable time in history.
Trend themes
Themes within the Discounted Class trend
Three behaviours holding the trend together01
Virtual Learning
More customers are seeking online classes to learn and sharpen skills while at home amidst the COVID-19 pandemic, prompting businesses to offer free or discounted options.
02
Free Mental Health Services
COVID-19's impact on mental health and isolation inspired businesses to offer free online mental health resources and mental health coaching services.
03
Free Online Courses
As individuals face a sudden surplus of free time due to COVID-19 stay-at-home orders, organizations offered free online courses for personal and professional development.
Industry implications
What the Discounted Class trend means for industry
Where the trend changes the playbookFor
Wellness
Wellness and mental health industries can take advantage of the trend towards free mental health resources to disrupt traditional mental health solutions with more cost-effective ones.
For
Education
The virtual learning trend presents an opportunity for the education industry to continue delivering top-notch education materials in a more convenient and cost-effective format.
For
Professional Development
Offering free online courses can disrupt the professional development industry by providing access to resources at no cost and promote innovation in the future.
Workshop question
How is your brand empowering its customers and employees in this unstable time?
Trend signals
Trend signals for Discounted Class
Trend score 4.4 out of 10, from popularity 70%, activity 53%, freshness 9%.
Popularity70%
Activity53%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Discounted Class trend
5 featured examples from Mar 24 to Mar 26, 2020CategoryLifestyle
Cost-Free Conditioning App Promotions
The Gymshark Conditioning App is Free During COVID-19
There is a disruptive innovation opportunity for fitness apparel brands to offer their own at-home workout apps during the COVID-19 pandemic.
CategorySocial Good
Free Online Happiness Courses
Yale is Offering a Free Course to All, 'The Science of Well-Being'
The education industry can capitalize on the trend of free online courses by developing innovative platforms and collaborations to provide high-quality education to a broader audi…
CategorySocial Good
Free Online Photography Classes
Professional Photographers of America is Offering Free Classes
The education industry can benefit from the trend of online education by expanding their offerings and tapping into a larger global audience.
CategorySocial Good
Free Mental Health Coaching
Wellnite is Helping Those Impacted by COVID-19 with Free Sessions
Telehealth platforms can incorporate mental health coaching services like Wellnite to expand their offerings and reach a wider patient base.
CategorySocial Good
Discounted Online Language Lessons
PandaTree is Offering Discounted Language Lessons for Children
The education industry can explore new online models of learning to optimize student education and engagement.
