Brands that offer streamed content are expanding their offerings
Trend - Streamed content has seen growth in recent days, with the COVID-19 outbreak forcing millions of people globally to practice social distancing by staying at home. Brands in this space are now expanding their offerings, or offering them at free or discounted prices, in order to meet the growing demand for streamed entertainment.
Insight - As more people around the world deal with the suspension of their daily lives, having something to fill the time is crucial in order to overcome the boredom of not being able to go to their favorite stores, bars, or generally live their lives as they once did. At-home entertainment services are seeing a boost as a result, and are aiming to make their offerings more accessible to a greater number of people in this time of need.
Insight - As more people around the world deal with the suspension of their daily lives, having something to fill the time is crucial in order to overcome the boredom of not being able to go to their favorite stores, bars, or generally live their lives as they once did. At-home entertainment services are seeing a boost as a result, and are aiming to make their offerings more accessible to a greater number of people in this time of need.
Workshop Question - What is your brand doing to accommodate its customers' new routines?
Trend Themes
1. Increased Demand for Streamed Content - The COVID-19 pandemic has resulted in a surge in demand for streamed content across the globe, allowing for new avenues of entertainment offerings and affordability.
2. Collaboration Between Streaming Platforms - Streaming platforms have partnered or collaborated to expand their services and provide a variety of streamed content that will cater to a wider audience.
3. Free Streaming of Content - Streaming platforms and content providers have released free and discounted services to accommodate the growing need for affordable and readily available entertainment.
Industry Implications
1. Online Entertainment Industry - The online entertainment industry has experienced a surge in demand for its services amidst the pandemic and can improve on offering enhanced virtual entertainment, targeting a wider user base.
2. Telecommunications Industry - The telecommunications industry plays a vital role in providing connectivity to support the streaming industry, which presents an opportunity for improved infrastructure and internet accessibility in remote regions.
3. Advertising Industry - The advertising industry could leverage the high viewership of online entertainment and streaming by strategically placing its products in the content offered for or promoted by these providers.
5 Featured, 38 Examples:
44,254 Total Clicks
Date Range:
Mar 20 — Mar 20
Trending:
Untested
Consumer Insight Topics:
