Category
Tech
Delegated Interfaces
Trend cluster
Category
Accelerated
Streaming
Brands that offer streamed content are expanding their offerings.
2.7
Trend score
Trend
What is the Accelerated Streaming trend?
Accelerated Streaming: Streamed content has seen growth in recent days, with the COVID-19 outbreak forcing millions of people globally to practice social distancing by staying at home. Brands in this space are now expanding their offerings, or offering them at free or discounted prices, in order to meet the growing demand for streamed entertainment.
Insight
The consumer insight behind the Accelerated Streaming trend
As more people around the world deal with the suspension of their daily lives, having something to fill the time is crucial in order to overcome the boredom of not being able to go to their favorite stores, bars, or generally live their lives as they once did. At-home entertainment services are seeing a boost as a result, and are aiming to make their offerings more accessible to a greater number of people in this time of need.
Trend themes
Themes within the Accelerated Streaming trend
Three behaviours holding the trend together01
Increased Demand for Streamed Content
The COVID-19 pandemic has resulted in a surge in demand for streamed content across the globe, allowing for new avenues of entertainment offerings and affordability.
02
Collaboration Between Streaming Platforms
Streaming platforms have partnered or collaborated to expand their services and provide a variety of streamed content that will cater to a wider audience.
03
Free Streaming of Content
Streaming platforms and content providers have released free and discounted services to accommodate the growing need for affordable and readily available entertainment.
Industry implications
What the Accelerated Streaming trend means for industry
Where the trend changes the playbookFor
Online Entertainment Industry
The online entertainment industry has experienced a surge in demand for its services amidst the pandemic and can improve on offering enhanced virtual entertainment, targeting a wider user base.
For
Telecommunications Industry
The telecommunications industry plays a vital role in providing connectivity to support the streaming industry, which presents an opportunity for improved infrastructure and internet accessibility in remote regions.
For
Advertising Industry
The advertising industry could leverage the high viewership of online entertainment and streaming by strategically placing its products in the content offered for or promoted by these providers.
Workshop question
What is your brand doing to accommodate its customers' new routines?
Trend signals
Trend signals for Accelerated Streaming
Trend score 2.7 out of 10, from popularity 48%, activity 25%, freshness 9%.
Popularity48%
Activity25%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Accelerated Streaming trend
5 featured examples from Mar 23 to Mar 26, 2020CategoryTech
Streamlined Musician Livestreams
SoundCloud and Twitch Partnered to Provide Livestream Content
The collaboration between SoundCloud and Twitch presents disruptive innovation opportunities for the music streaming industry to incorporate livestream features and enhance moneti…
CategoryTech
Free Child-Friendly Streaming Content
Amazon is Offering Free Prime Video Content World Wide
Companies that offer video streaming services could benefit from creating child-friendly content and offering free subscription services temporarily during pandemics or other emer…
CategoryTech
Three-Month-Long Free Live TV
Plex Made Its Live TV Feature Free to All in Response to COVID-19
The availability of three months of free Live TV from Plex presents an opportunity for streaming services to explore new strategies to attract and engage audiences.
CategoryTech
Streamed Virtual Car Races
FOX Sports to Broadcast the eNASCAR Pro Invitational iRacing Series
Esports industry has the potential to capitalize on its growing popularity and attract a larger audience through streamed virtual car races.
CategoryMarketing
QSR-Branded Streaming Service Giveaways
Popeyes is Giving Away 1,000 Netflix Accounts
Disruptive innovation opportunity: Quick-serve restaurant chains can explore partnerships with complementary industries like streaming services to tap into new customer segments a…
