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Smartphone Detox

Minimalism in cellphone designs prioritize “digital detoxing”

Trend - With smartphones now being necessities for most consumers, emerging brands in this space are aiming to reduce smartphone reliance or distractions by providing only the necessities in their cellphone products—in designs that appeal with clean minimalism.

Insight - Smartphones have become an essential part of consumers’ day, with both professional and social lives now depending on online-based interactions. For some individuals, this reliance can be overwhelming and anxiety-inducing when they’re having to constantly “connect”. Thus, the concept of “digital detoxing” has risen, where people take time away from technology in order to decompress—and turn to brands that help them in this process.
Workshop Question - How could your brand reduce stress and anxiety for its customers?
9.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 27 Examples:
107,630 Total Clicks
Date Range:
Feb 18 — Mar 20
Trending:
Just New and Hot
Consumer Insight Topics:

Featured Examples

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