Online "tip jars" help to fund causes or entertainment-based activities
Trend - Virtual "tip jars" are offering people some respite by funding community-building endeavors. Whether they're for charitable donations or in-support of businesses and their employees, these digital tip jars empower individuals and small companies without too much financial commitment from those who donate.
Insight - As the world now revolves around the interactions and transactions that take place in the digital sphere, consumers have become accustomed to even the most unlikely engagements now happening virtually. Whether related to socializing, careers or activism, consumers now expect that brands accommodate their desire for seamless and streamlined online interactions.
Insight - As the world now revolves around the interactions and transactions that take place in the digital sphere, consumers have become accustomed to even the most unlikely engagements now happening virtually. Whether related to socializing, careers or activism, consumers now expect that brands accommodate their desire for seamless and streamlined online interactions.
Workshop Question - How could your brand prioritize seamless virtual interactions?
Trend Themes
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Virtual Tip Jars — Virtual tip jars are becoming increasingly popular, empowering individuals and small companies to receive donations online.
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All-in-one Crowdfunding Platforms — Crowdfunding platforms like Supportful offer pathways of help beyond just monetary donations, which could give rise to new types of community support initiatives.
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Virtual Pub Quizzes — Virtual pub quizzes are becoming increasingly popular as more people turn to digital platforms for socializing and entertainment, presenting opportunities for businesses to use digital events to engage with their communities.
Industry Implications
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Nonprofits — Nonprofits can leverage virtual tip jars, all-in-one crowdfunding platforms, and pandemic-specific relief efforts on crowdfunding platforms to support their fundraising efforts.
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Service Industry — Service workers can use virtual tip jars to receive support from their communities, potentially leading to new crowdfunding initiatives focused on helping this industry.
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Food and Beverage — Food and beverage businesses can use virtual pub quizzes to engage with their customers and build brand loyalty through digital events.
5 Featured, 41 Examples:
71,833 Total Clicks
Date Range:
Feb 19 — Apr 20
Trending:
Mild
Consumer Insight Topics:
