Category
Business
Assisted Conversion
Trend cluster
Category
Virtual Tip
Jar
Online "tip jars" help to fund causes or entertainment-based activities.
3.2
Trend score
Trend
What is the Virtual Tip Jar trend?
Virtual Tip Jar: Virtual "tip jars" are offering people some respite by funding community-building endeavors. Whether they're for charitable donations or in-support of businesses and their employees, these digital tip jars empower individuals and small companies without too much financial commitment from those who donate.
Insight
The consumer insight behind the Virtual Tip Jar trend
As the world now revolves around the interactions and transactions that take place in the digital sphere, consumers have become accustomed to even the most unlikely engagements now happening virtually. Whether related to socializing, careers or activism, consumers now expect that brands accommodate their desire for seamless and streamlined online interactions.
Trend themes
Themes within the Virtual Tip Jar trend
Three behaviours holding the trend together01
Virtual Tip Jars
Virtual tip jars are becoming increasingly popular, empowering individuals and small companies to receive donations online.
02
All-in-One Crowdfunding Platforms
Crowdfunding platforms like Supportful offer pathways of help beyond just monetary donations, which could give rise to new types of community support initiatives.
03
Virtual Pub Quizzes
Virtual pub quizzes are becoming increasingly popular as more people turn to digital platforms for socializing and entertainment, presenting opportunities for businesses to use digital events to engage with their communities.
Industry implications
What the Virtual Tip Jar trend means for industry
Where the trend changes the playbookFor
Nonprofits
Nonprofits can leverage virtual tip jars, all-in-one crowdfunding platforms, and pandemic-specific relief efforts on crowdfunding platforms to support their fundraising efforts.
For
Service Industry
Service workers can use virtual tip jars to receive support from their communities, potentially leading to new crowdfunding initiatives focused on helping this industry.
For
Food and Beverage
Food and beverage businesses can use virtual pub quizzes to engage with their customers and build brand loyalty through digital events.
Workshop question
How could your brand prioritize seamless virtual interactions?
Trend signals
Trend signals for Virtual Tip Jar
Trend score 3.2 out of 10, from popularity 50%, activity 38%, freshness 9%.
Popularity50%
Activity38%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Virtual Tip Jar trend
5 featured examples from Feb 7, 2019 to Apr 29, 2020CategoryMarketing
Virtual Pub Quizzes
Camden Town Brewery is Uniting People by Hosting Events on Social Media
Breweries can host virtual events and offer delivery services to engage with customers and support social distancing measures.
CategoryLifestyle
Virtual Tip Jars
Ramsbury Single Estate Spirits is Helping to Support Bars, Restaurants & Pubs
The hospitality industry can expand the use of virtual tip jars to help businesses keep operational during challenging times.
CategoryLifestyle
All-in-One Crowdfunding Platforms
Supportful Offers Different Pathways of Help During COVID-19
Crowdfunding platforms could explore offering all-in-one support tools like Supportful to differentiate their services.
CategorySocial Good
Virtual Tip Jars
Clutch MOV is Helping to Support Service Workers Impacted by COVID-19
The service industry can benefit from the implementation of virtual tip jars as a means of financial support during challenging times.
CategorySocial Good
Connected Charitable Tip Jars
DipJar Has Been Updated to Make Charitable Donations Easier
Potential for disruptive innovation in the hospitality industry by replacing traditional cash tip jars with digital tip jar solutions.
