As many businesses have had to abruptly close as a result of the current global pandemic, venues that rely on foot traffic have had to find other ways to keep themselves afloat. Ramsbury Single Estate Spirits is extending support to bars, restaurants and pubs with its virtual tip jar, which aims to provide both short-term and long-term support for impacted establishments.
The Ramsbury & Friends initiative gives people the chance to support a favorite bar and collect a voucher that will be redeemable from the business when it reopens. On the Ramsbury & Friends list, there are dozens of establishments that can be supported across the UK. Additionally, Ramsbury Single Estate Spirits will be matching the value of purchased drinks vouchers to offer even more support during uncertain times.
Why This Trend Is Growing
- Virtual Gift Cards
- The trend of virtual tip jars can expand into gift cards that can be redeemed when businesses reopen.
- Crowdfunding Support
- Crowdfunding platforms can innovate by creating more specialized campaigns to help restaurants, bars, and pubs stay in business.
- Contactless Payment
- Restaurants, bars, and pubs can start offering contactless payment options to promote safety and reduce physical exchange of cash.
Industries Being Reshaped
- Hospitality Industry
- The hospitality industry can expand the use of virtual tip jars to help businesses keep operational during challenging times.
- Fintech Industry
- The FinTech industry can work with businesses to integrate contactless payment options for a more convenient and safer payment experience.
- Crowdfunding Industry
- The crowdfunding industry can develop more diverse strategies to help small businesses in the hospitality sector stay afloat during downturns.
