Brands offer more frivolous solutions for the mundane aspects of self-isolation
Trend - In the last couple weeks, the government-mandated isolation and quarantine of people around the world have had both micro and macro impacts on individuals and societies. For some of the more personal, frivolous concerns that consumers have, brands are responding by offering small, playful products that can be enjoyed in isolation.
Insight - Though most understand the seriousness of the COVID-19 pandemic, that doesn't underscore the human need to play, socialize or enjoy the smaller things in life. Consumers in isolation are craving entertainment in many different forms, and seek out brands that are able to help them pass the time, or enjoy it, in a way that's playful and lighthearted.
Insight - Though most understand the seriousness of the COVID-19 pandemic, that doesn't underscore the human need to play, socialize or enjoy the smaller things in life. Consumers in isolation are craving entertainment in many different forms, and seek out brands that are able to help them pass the time, or enjoy it, in a way that's playful and lighthearted.
Workshop Question - How is your brand supporting its customers or employees and this time?
Trend Themes
1. Frivolous Self-isolation Products - Brands offer playful solutions for consumers seeking entertainment during self-isolation.
2. At-home Entertainment Services - Businesses provide consumers with entertainment options and play packs for the home-based workforce and students.
3. Pen Pal and Postal Services - Brands offer fun pen pal and postal campaigns to keep people in touch without the use of online platforms.
Industry Implications
1. Entertainment Industry - Businesses in the entertainment industry focus on providing consumers with innovative entertainment options for self-isolation
2. Toy Industry - Companies offer curated play packs designed to occupy families during home-based work and school closures.
3. Postal and Delivery Services - In response to the outbreak of COVID-19, some companies are offering curbside, postal, and home delivery services for consumers.
5 Featured, 33 Examples:
84,053 Total Clicks
Date Range:
Mar 20 — Apr 20
Trending:
Hot
Consumer Insight Topics:
