Brands are launching products that will help seniors complete various chores
Trend - As designers are striving to perfect the product user experience and user interface in favor of the senior demographic, brands are launching household and transportation products that allow older consumers to maintain their independence.
Insight - A big portion of senior consumers live at home and by themselves, with the potential of occasional visits from friends, family or caregivers. This can be due to the cost of professional nursing homes or a desire to stay independent. As taking care of a household and one's self can often prove to be a physically strenuous task, many consumers in this demographic seek out accessible products and services that will allow them to do this without external help, amplifying their sense of independence.
Insight - A big portion of senior consumers live at home and by themselves, with the potential of occasional visits from friends, family or caregivers. This can be due to the cost of professional nursing homes or a desire to stay independent. As taking care of a household and one's self can often prove to be a physically strenuous task, many consumers in this demographic seek out accessible products and services that will allow them to do this without external help, amplifying their sense of independence.
Workshop Question - How can you enhance your offering/service to satisfy the needs of an older demographic?
Trend Themes
1. Assistive Robotics - Proactive robots that offer senior assistance can help provide physical aid and amplify their sense of independence.
2. Voice Assistants for Senior Care - Voice assistant technology can be used in healthcare to help seniors stay connected and ensure they receive the assistance they require in a timely manner.
3. Accessible Home Appliances - Home appliances with an accessibility focus like window-cleaning robots and vacuums can promote autonomous living for seniors or those with physical impairments.
Industry Implications
1. Healthcare - Healthcare providers can utilize assistive robotics and voice assistants to provide proactive help and ensure senior patients stay connected.
2. Home Care - Manufacturers and service providers can create household devices and robots that target accessibility and promote independent living for seniors at home.
3. Transportation - Innovation in senior transportation like modular vehicles can help seniors travel independently and safely to their desired destinations.
5 Featured, 45 Examples:
113,878 Total Clicks
Date Range:
May 18 — Mar 20
Trending:
Warm
Consumer Insight Topics:
