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Assisted Independence

Brands are launching products that will help seniors complete various chores

Trend - As designers are striving to perfect the product user experience and user interface in favor of the senior demographic, brands are launching household and transportation products that allow older consumers to maintain their independence.

Insight - A big portion of senior consumers live at home and by themselves, with the potential of occasional visits from friends, family or caregivers. This can be due to the cost of professional nursing homes or a desire to stay independent. As taking care of a household and one's self can often prove to be a physically strenuous task, many consumers in this demographic seek out accessible products and services that will allow them to do this without external help, amplifying their sense of independence.
Workshop Question - How can you enhance your offering/service to satisfy the needs of an older demographic?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
53,226 Total Clicks
Date Range:
May 18 — Mar 20
Trending:
This Quarter and Warm

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