Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Assisted
Independence
Brands are launching products that will help seniors complete various chores.
4.7
Trend score
Trend
What is the Assisted Independence trend?
Assisted Independence: As designers are striving to perfect the product user experience and user interface in favor of the senior demographic, brands are launching household and transportation products that allow older consumers to maintain their independence.
Insight
The consumer insight behind the Assisted Independence trend
A big portion of senior consumers live at home and by themselves, with the potential of occasional visits from friends, family or caregivers. This can be due to the cost of professional nursing homes or a desire to stay independent. As taking care of a household and one's self can often prove to be a physically strenuous task, many consumers in this demographic seek out accessible products and services that will allow them to do this without external help, amplifying their sense of independence.
Trend themes
Themes within the Assisted Independence trend
Three behaviours holding the trend together01
Assistive Robotics
Proactive robots that offer senior assistance can help provide physical aid and amplify their sense of independence.
02
Voice Assistants for Senior Care
Voice assistant technology can be used in healthcare to help seniors stay connected and ensure they receive the assistance they require in a timely manner.
03
Accessible Home Appliances
Home appliances with an accessibility focus like window-cleaning robots and vacuums can promote autonomous living for seniors or those with physical impairments.
Industry implications
What the Assisted Independence trend means for industry
Where the trend changes the playbookFor
Healthcare
Healthcare providers can utilize assistive robotics and voice assistants to provide proactive help and ensure senior patients stay connected.
For
Home Care
Manufacturers and service providers can create household devices and robots that target accessibility and promote independent living for seniors at home.
For
Transportation
Innovation in senior transportation like modular vehicles can help seniors travel independently and safely to their desired destinations.
Workshop question
How can you enhance your offering/service to satisfy the needs of an older demographic?
Trend signals
Trend signals for Assisted Independence
Trend score 4.7 out of 10, from popularity 62%, activity 71%, freshness 9%.
Popularity62%
Activity71%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z (not a primary audience)
- Millennial (not a primary audience)
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Assisted Independence trend
5 featured examples from May 18, 2018 to Jan 31, 2020CategoryLife-Stages
Modular Wheelchair Vehicles
The Honda MODULAR Offers Advanced Transportation for Seniors
The automotive industry can explore the development of modular vehicles that cater to specific consumer needs.
CategoryArt & Design
Accessibility-Focused Vacuum Cleaners
The 'Vivo' Vacuum Helps Seniors Maintain Their Independence
Exploring how the home appliance industry can cater to the growing market of elderly consumers in need of accessibility-focused products.
CategoryTech
Efficient Window-Cleaning Robots
The Mamibot Iglassbot is Quite Easy and Convenient to Use
The Iglassbot by Mamibot demonstrates an opportunity for innovation in home care technology that caters to individuals with restricted mobility or those with busy schedules.
CategoryLife-Stages
Senior Support Voice Assistants
MobileHelp and LifePod Solutions Debuted a New Service at CES 2019
Voice-enabled healthcare has the potential to revolutionize how patients receive care and interact with their providers, as well as how providers deliver services.
CategoryTech
Senior-Supporting Robots
These Assistive Robots Offer Proactive Help to Seniors In Their Homes
Disruptive innovation opportunity: Integrating assistive robots into healthcare systems to improve the quality of care for seniors.
