Sneaker brands adopt care tire material into their designs
Trend - Footwear brands are using car tires in their shoe designs in order to ensure strength and durability in their footwear products. These item prioritize both function and fashion, and serve as an alternative to fast fashion products that tend to break down more quickly over time.
Insight - The majority of consumers are accustomed to the fast fashion industry—which offers affordable and trendy items but does a lot of damage to the environment, and doesn’t prioritize products that can be worn over long periods of time without falling apart. Thus, more consumers are turning to long-lasting alternatives that promise them sustained quality.
Insight - The majority of consumers are accustomed to the fast fashion industry—which offers affordable and trendy items but does a lot of damage to the environment, and doesn’t prioritize products that can be worn over long periods of time without falling apart. Thus, more consumers are turning to long-lasting alternatives that promise them sustained quality.
Workshop Question - How is your brand prioritizing quality over quantity?
Trend Themes
1. Sustainable Fashion - Consumers are turning to long-lasting and sustainable alternatives to fast fashion
2. Upcycling - Brands are incorporating recycled and repurposed materials into their design
3. Collaboration - Brands are teaming up with other industries to introduce innovative materials and technology
Industry Implications
1. Fashion - The fashion industry needs to shift towards sustainable and upcycled materials to reduce waste and environmental impact
2. Automotive - The automotive industry has materials that can be repurposed for durable, functional and sustainable products
3. Technology - The collaboration between fashion and technology can help introduce new sustainable materials and design innovations to the market
