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Tired Sneaker

Sneaker brands adopt care tire material into their designs

Trend - Footwear brands are using car tires in their shoe designs in order to ensure strength and durability in their footwear products. These item prioritize both function and fashion, and serve as an alternative to fast fashion products that tend to break down more quickly over time.

Insight - The majority of consumers are accustomed to the fast fashion industry—which offers affordable and trendy items but does a lot of damage to the environment, and doesn’t prioritize products that can be worn over long periods of time without falling apart. Thus, more consumers are turning to long-lasting alternatives that promise them sustained quality.
Workshop Question - How is your brand prioritizing quality over quantity?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
52,518 Total Clicks
Date Range:
May 18 — Mar 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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