Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tired
Sneaker
Sneaker brands adopt care tire material into their designs.
4.6
Trend score
Trend
What is the Tired Sneaker trend?
Tired Sneaker: Footwear brands are using car tires in their shoe designs in order to ensure strength and durability in their footwear products. These item prioritize both function and fashion, and serve as an alternative to fast fashion products that tend to break down more quickly over time.
Insight
The consumer insight behind the Tired Sneaker trend
The majority of consumers are accustomed to the fast fashion industry—which offers affordable and trendy items but does a lot of damage to the environment, and doesn’t prioritize products that can be worn over long periods of time without falling apart. Thus, more consumers are turning to long-lasting alternatives that promise them sustained quality.
Trend themes
Themes within the Tired Sneaker trend
Three behaviours holding the trend together01
Sustainable fashion
Consumers are turning to long-lasting and sustainable alternatives to fast fashion
02
Upcycling
Brands are incorporating recycled and repurposed materials into their design
03
Collaboration
Brands are teaming up with other industries to introduce innovative materials and technology
Industry implications
What the Tired Sneaker trend means for industry
Where the trend changes the playbookFor
Fashion
The fashion industry needs to shift towards sustainable and upcycled materials to reduce waste and environmental impact
For
Automotive
The automotive industry has materials that can be repurposed for durable, functional and sustainable products
For
Technology
The collaboration between fashion and technology can help introduce new sustainable materials and design innovations to the market
Workshop question
How is your brand prioritizing quality over quantity?
Trend signals
Trend signals for Tired Sneaker
Trend score 4.6 out of 10, from popularity 67%, activity 61%, freshness 9%.
Popularity67%
Activity61%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tired Sneaker trend
5 featured examples from May 10, 2018 to Feb 26, 2020CategoryEco
Upcycled Avant-Garde Sneakers
Ocean Sneakers are Made Sustainably with Recycled Ocean Plastic
The fashion industry can incorporate more eco-friendly and sustainable materials into their products.
CategoryFashion
Tire Technology Sneakers
Skechers' Styles are Incorporating Rubber Technology from Goodyear
Potential for footwear industry to adopt rubber technology outsoles for improved shoe performance and customer satisfaction.
CategoryEco
Tire-Constructed Sustainable Shoes
The Sole of the OTH Shoe is Made with Recycled Tires
The fashion industry can explore the use of recycled materials, like tires, to create sustainable and eco-friendly products.
CategoryEco
Eco-Friendly Apple-Made Sneakers
The 'Komrads APL' Sneaker Has a Sustainable, Vegan Profile
The fashion industry should explore using eco-friendly materials and designs to create sustainable and trendy products.
CategoryFashion
Long-Lasting Sneaker Designs
The Shoe Brand OTH is Prioritizing Sustainable Materials
Footwear companies can explore using repurposed materials like rubber tires to create sustainable and long-lasting shoe designs.
