In the wake of the climate change crisis, many brands have opted to create sustainable and upcycled products to appeal to conscious consumers and 'Ocean Sneakers' have done just that with their latest product. The avant-garde sneakers are made using recycled plastic collected from the ocean and waterways and recycled used tires.
The Ocean Sneakers were designed and made in Spain and each pair removes 12 bottles of plastic from the ocean. By the same token, the timeless sneakers are cruelty-free and vegan -- making them a great option for conscious consumers. The demure shoes boast a monochromatic aesthetic and consumers can purchase them in multiple colorways including white, black, maroon, and blue -- to name a few.
Key Themes Behind This Trend
- Upcycling Ocean Plastic
- Opportunities exist in creating more products that use recycled plastic from the ocean.
- Sustainable Fashion
- There is potential for brands to create more sustainable and eco-friendly clothing items.
- Vegan and Cruelty-free Products
- There is potential in expanding the market for vegan and cruelty-free fashion items.
Where This Applies
- Fashion
- The fashion industry can incorporate more eco-friendly and sustainable materials into their products.
- Footwear
- Brands can innovate by sourcing materials that are more sustainable and cruelty-free in their line of footwear.
- Waste Management
- There is potential to create new business models around managing and upcycling waste materials into sustainable products.
