The Shoe Brand OTH is Prioritizing Sustainable Materials

 - May 10, 2018
References: kickstarter
With fast fashion contributing to waste around the world at extremely dangerous levels, small fashion brands like OTH are looking to reduce a tiny amount of the waste that consumers and companies produce.

The brand offers sleek sneakers that come in three color options, including an all-white, a cream color, and a gray suede. Each of these shoes is made with soles that have been repurposed from rubber tires – a material the OTH brand chose first for the fact that tires don't degrade in landfills, and second for their physical strength and durability. The end result is a shoe that is "everlasting" in design, and that is able to avoid the environmental pitfalls of the fast fashion industry.