With fast fashion contributing to waste around the world at extremely dangerous levels, small fashion brands like OTH are looking to reduce a tiny amount of the waste that consumers and companies produce.
The brand offers sleek sneakers that come in three color options, including an all-white, a cream color, and a gray suede. Each of these shoes is made with soles that have been repurposed from rubber tires – a material the OTH brand chose first for the fact that tires don't degrade in landfills, and second for their physical strength and durability. The end result is a shoe that is "everlasting" in design, and that is able to avoid the environmental pitfalls of the fast fashion industry.
What's Driving This Trend
- Sustainable Fashion
- Opportunity for brands to prioritize the use of sustainable materials to reduce waste in the fashion industry.
- Repurposed Materials
- Opportunity to utilize unconventional materials, such as rubber tires, to create innovative and durable products.
- Longevity in Design
- Creating products with enduring design and quality craftsmanship as a way to combat disposable fashion culture.
Who This Affects Most
- Footwear
- Footwear companies can explore using repurposed materials like rubber tires to create sustainable and long-lasting shoe designs.
- Fashion
- Fashion brands can adopt sustainable practices and prioritize eco-friendly materials to address the environmental impact of fast fashion.
- Recycling
- Companies in the recycling industry can explore partnerships with fashion brands to repurpose materials and reduce waste.
