Fortnum & Mason's Decorated Easter Eggs Boast Intricate Floral Details
Jana Pijak — April 10, 2020 — Lifestyle
References: fortnumandmason
Fortnum & Mason's Decorated Easter Eggs set is elegantly decorated and delicious, doubling as an artisan gift this holiday season. The fine foods brand is known for a variety of edible gifts -- ranging from fine wine and cheese gift baskets to handcrafted chocolates and other desserts.
Targeting adult consumers, these Easter eggs are handmade from fine milk, dark and while chocolate and are adorned with sugar-crafted floral patterns. Additionally, each boasts a tasty filling -- a collection of white, milk and dark chocolate animals.
Sold in a three-piece set, Fortnum & Mason's Decorated Easter Eggs are almost too stunning to eat and will remind consumers of their childhood, bringing back timeless traditions like Easter egg hunts and at-home decorating crafts.
Targeting adult consumers, these Easter eggs are handmade from fine milk, dark and while chocolate and are adorned with sugar-crafted floral patterns. Additionally, each boasts a tasty filling -- a collection of white, milk and dark chocolate animals.
Sold in a three-piece set, Fortnum & Mason's Decorated Easter Eggs are almost too stunning to eat and will remind consumers of their childhood, bringing back timeless traditions like Easter egg hunts and at-home decorating crafts.
Trend Themes
1. Edible Art - There is an opportunity for chocolatiers to develop intricate artisan edible gifts that serve both as delicacies and works of art.
2. Adult Easter Treats - The trend of creating sophisticated Easter-themed treats targeting adult consumers has room for growth among confectioneries and specialty food retailers.
3. Nostalgic Treats - There is demand for traditional holiday treats that remind consumers of their childhood, creating a space for established brands and new players in the market to develop products catering to nostalgia.
Industry Implications
1. Confectionery - Chocolatiers and other specialty food retailers can tap into the demand for artisan, seasonal treats that go beyond typical chocolate bunnies and eggs.
2. Gifts and Specialty Retail - Established purveyors of specialty foods and gifts can continue offering unique gift options for holiday seasons by expanding offerings beyond traditional fare.
3. Home Decor and DIY - For business that offer crafting and decorating supplies, there is an opportunity to expand beyond traditional craft holidays such as Christmas and Halloween into Easter, given the growing interest in more sophisticated Easter decor and artfully-decorated eggs.
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