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eSports Collaboration

eSports fandom sparks a rise in branded collaborations and partnerships

Trend - As eSports continues to evolve into mainstream entertainment categories, gamers and leagues are being increasingly celebritized and sought after, resulting in a variety of branded partnerships and collaboration opportunities. From eSport players creating their own fashion lines to partnerships between leagues and sneaker brands, these collaborations not only speak to the evolution of gaming in pop culture, but a shift in status symbols toward nuanced and alternative personas.

Insight - The world has entered the era of social media celebrities, where famous people no longer need to rely on other people or organizations for promotion. Fans, especially Millennials and Gen Z, are often more interested in social media celebrities, as there is a direct avenue for stars to interact with their fan base. Direct interaction creates more accessible and authentic communication between celebrities and fans.
Workshop Question - What unlikely partnership or collaboration could your brand participate in to better support consumers with niche, granular interests?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 28 Examples:
23,942 Total Clicks
Date Range:
May 19 — Mar 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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