Trend cluster
Category

Reformatted
Laundry

Laundry detergent is offered in strip or pad form to reduce waste.

Naturally Derived Detergent SheetsLaundry Detergent StripsLiquidless Laundry DetergentsPlastic-Free Laundry ProductsLow-Waste Detergent Sheets

Trend

What is the Reformatted Laundry trend?

Reformatted Laundry: Laundry detergent, most commonly offered in liquid or even powder form, is now being reformatted by emerging brands in order to reduce the amount of plastic packaging waste these products tend to create. Detergents that come in condensed strips or pads are on the rise and are just as functional as their liquid counterparts.

Insight

The consumer insight behind the Reformatted Laundry trend

For consumers looking to reduce their environmental impact, a lack of convenience has often been a barrier when they’re looking for products that will adapt to their changing values. Brands that offer products that don’t require significant changes to their customers’ day-to-day lives, while still making an environmental difference, are especially appealing to consumers.

Trend themes

Themes within the Reformatted Laundry trend

Three behaviours holding the trend together
01

Low-Waste Laundry Detergent

Brands are reformatting laundry detergent to reduce waste, offering strips and pads that are just as functional as liquid counterparts.

02

Concentrated Detergent Alternatives

New innovations in detergent have resulted in highly concentrated strips, pads, and squares made with eco-friendly ingredients that offer powerful cleaning alternatives to traditional laundry products.

03

Plastic-Free Packaging Solutions

Brands are offering innovative packaging solutions such as compostable cardboard and steel tins to minimize plastic waste and reduce their carbon footprint.

Industry implications

What the Reformatted Laundry trend means for industry

Where the trend changes the playbook
For

Packaging

Sustainable packaging solutions for household products can be developed to eliminate the use of plastic and other non-biodegradable materials.

For

Consumer Goods

Concentrated and eco-friendly alternatives for traditional detergent can be created to meet the demands of consumers who prioritize sustainability and environmentally-friendly products.

For

Cleaning Products

New cleaning products and solutions can be developed to improve and innovate upon traditional laundry practices, making them more efficient and eco-friendly.

Workshop question

How could your brand incorporate easy-to-establish eco-friendly measures?

Trend signals

Trend signals for Reformatted Laundry

Trend score 5.7 out of 10, from popularity 80%, activity 81%, freshness 11%.

Popularity80%
Activity81%
Freshness11%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Reformatted Laundry trend

9 featured examples from May 24, 2019 to Dec 21, 2021
Naturally Derived Detergent Sheets
CategoryEco

Naturally Derived Detergent Sheets

Frey Launched its Water & Plastic-Free Laundry Detergent Sheets

Companies in the eco-friendly laundry industry should explore offering a wider range of scent options and using natural and biodegradable ingredients, while also considering disso…

Laundry Detergent Strips
CategoryEco

Laundry Detergent Strips

Better Life's Laundry Detergent Product Helps to Reduce Plastic Waste

The sustainability industry can leverage the plastic waste reduction trend by exploring innovative solutions like laundry detergent strips.

Liquidless Laundry Detergents
CategoryArt & Design

Liquidless Laundry Detergents

ECOSNext is a Lightweight, Compact & Waste-Reducing Laundry Square

Liquidless laundry detergents offer a disruptive innovation opportunity for the consumer goods industry.

Plastic-Free Laundry Products
CategoryEco

Plastic-Free Laundry Products

Blueland Introduces Eco-Friendly Oxi Laundry Booster and Dryer Balls

Companies in the sustainable goods industry can benefit from introducing laundry products with recyclable and compostable packaging.

Low-Waste Detergent Sheets
CategoryEco

Low-Waste Detergent Sheets

Houdini is a Clean Laundry Detergent in Pre-Measured Strips

The eco-friendly cleaning industry can capitalize on the trend of low-waste products by offering more sustainable and convenient alternatives.

Eco-Friendly Laundry Detergent Strips
CategoryEco

Eco-Friendly Laundry Detergent Strips

Tru Earth's Eco-Strips Can Be Tossed in the Washing Machine

Opportunity for disruptive innovation in the sustainable cleaning products industry with the development and production of eco-friendly laundry detergent.

Eco-Friendly Laundry Detergent Sheets
CategoryEco

Eco-Friendly Laundry Detergent Sheets

Earth Breeze Provides a Zero-Waste Way to Do Laundry

The household cleaning industry is ripe for disruption by developing eco-friendly alternatives to traditional cleaning products.

Mineral Detergent Alternatives
CategoryEco

Mineral Detergent Alternatives

Terra Wash is an Eco-Friendly Laundry Detergent Replacement

The laundry care industry can explore the development and marketing of mineral-based, environmentally-friendly laundry detergents.

Concentrated Laundry Detergent Strips
CategoryMarketing

Concentrated Laundry Detergent Strips

The Breezeo Laundry Detergent Strips are Plant-Derived

Companies in this industry can capitalize on the trend of concentrated laundry detergent strips by innovating new laundry products that are easy to use and environmentally friendl…