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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,469 more

Reformatted Laundry

Laundry detergent is offered in strip or pad form to reduce waste

Trend - Laundry detergent, most commonly offered in liquid or even powder form, is now being reformatted by emerging brands in order to reduce the amount of plastic packaging waste these products tend to create. Detergents that come in condensed strips or pads are on the rise and are just as functional as their liquid counterparts.

Insight - For consumers looking to reduce their environmental impact, a lack of convenience has often been a barrier when they’re looking for products that will adapt to their changing values. Brands that offer products that don’t require significant changes to their customers’ day-to-day lives, while still making an environmental difference, are especially appealing to consumers.
Workshop Question - How could your brand incorporate easy-to-establish eco-friendly measures?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
28,896 Total Clicks
Date Range:
May 19 — Mar 20
Trending:
This Week and Warm
Consumer Insight Topics:

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