Assisted Choices
Reformatted
Laundry
Laundry detergent is offered in strip or pad form to reduce waste.
Trend
What is the Reformatted Laundry trend?
Reformatted Laundry: Laundry detergent, most commonly offered in liquid or even powder form, is now being reformatted by emerging brands in order to reduce the amount of plastic packaging waste these products tend to create. Detergents that come in condensed strips or pads are on the rise and are just as functional as their liquid counterparts.
Insight
The consumer insight behind the Reformatted Laundry trend
For consumers looking to reduce their environmental impact, a lack of convenience has often been a barrier when they’re looking for products that will adapt to their changing values. Brands that offer products that don’t require significant changes to their customers’ day-to-day lives, while still making an environmental difference, are especially appealing to consumers.
Trend themes
Themes within the Reformatted Laundry trend
Three behaviours holding the trend togetherLow-Waste Laundry Detergent
Brands are reformatting laundry detergent to reduce waste, offering strips and pads that are just as functional as liquid counterparts.
Concentrated Detergent Alternatives
New innovations in detergent have resulted in highly concentrated strips, pads, and squares made with eco-friendly ingredients that offer powerful cleaning alternatives to traditional laundry products.
Plastic-Free Packaging Solutions
Brands are offering innovative packaging solutions such as compostable cardboard and steel tins to minimize plastic waste and reduce their carbon footprint.
Industry implications
What the Reformatted Laundry trend means for industry
Where the trend changes the playbookPackaging
Sustainable packaging solutions for household products can be developed to eliminate the use of plastic and other non-biodegradable materials.
Consumer Goods
Concentrated and eco-friendly alternatives for traditional detergent can be created to meet the demands of consumers who prioritize sustainability and environmentally-friendly products.
Cleaning Products
New cleaning products and solutions can be developed to improve and innovate upon traditional laundry practices, making them more efficient and eco-friendly.
Workshop question
How could your brand incorporate easy-to-establish eco-friendly measures?
Trend signals
Trend signals for Reformatted Laundry
Trend score 5.7 out of 10, from popularity 80%, activity 81%, freshness 11%.
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Reformatted Laundry trend
9 featured examples from May 24, 2019 to Dec 21, 2021Naturally Derived Detergent Sheets
Frey Launched its Water & Plastic-Free Laundry Detergent Sheets
Companies in the eco-friendly laundry industry should explore offering a wider range of scent options and using natural and biodegradable ingredients, while also considering disso…
Laundry Detergent Strips
Better Life's Laundry Detergent Product Helps to Reduce Plastic Waste
The sustainability industry can leverage the plastic waste reduction trend by exploring innovative solutions like laundry detergent strips.
Liquidless Laundry Detergents
ECOSNext is a Lightweight, Compact & Waste-Reducing Laundry Square
Liquidless laundry detergents offer a disruptive innovation opportunity for the consumer goods industry.
Plastic-Free Laundry Products
Blueland Introduces Eco-Friendly Oxi Laundry Booster and Dryer Balls
Companies in the sustainable goods industry can benefit from introducing laundry products with recyclable and compostable packaging.
Low-Waste Detergent Sheets
Houdini is a Clean Laundry Detergent in Pre-Measured Strips
The eco-friendly cleaning industry can capitalize on the trend of low-waste products by offering more sustainable and convenient alternatives.
Eco-Friendly Laundry Detergent Strips
Tru Earth's Eco-Strips Can Be Tossed in the Washing Machine
Opportunity for disruptive innovation in the sustainable cleaning products industry with the development and production of eco-friendly laundry detergent.
Eco-Friendly Laundry Detergent Sheets
Earth Breeze Provides a Zero-Waste Way to Do Laundry
The household cleaning industry is ripe for disruption by developing eco-friendly alternatives to traditional cleaning products.
Mineral Detergent Alternatives
Terra Wash is an Eco-Friendly Laundry Detergent Replacement
The laundry care industry can explore the development and marketing of mineral-based, environmentally-friendly laundry detergents.
Concentrated Laundry Detergent Strips
The Breezeo Laundry Detergent Strips are Plant-Derived
Companies in this industry can capitalize on the trend of concentrated laundry detergent strips by innovating new laundry products that are easy to use and environmentally friendl…