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Carbon Cosmetic

Hair care and cosmetic brands adopt carbon-neutrality in products and packaging

Trend - Carbon-neutral or even positive production is crucial in a world where climate change’s consequences are imminent, and brands in the hair care and cosmetic space are taking note with packaging and products that are made with carbon-neutrality in mind.

Insight - Consumers are increasingly aware of the impact that climate change and pollution will have on their lives in the future, and this has led them to becoming more informed about the brands that sell them eco-friendly products. Consumers want to understand the production processes behind brands’ marketing terminology, in order to be able to trust that they’re actually making a difference to the environment—or at the very least not worsening it.
Workshop Question - How could your brand be more transparent about its production processes?
7.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 42 Examples:
65,061 Total Clicks
Date Range:
Feb 18 — Mar 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

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