Most lip balms leave the lips looking slightly glossy and feeling hydrated but the ZAGO Milano offers all the benefits of a nourishing lip balm while creating a silky matte finish. The Tanti Baci nourishing lip balm can be used on its own to keep lips hydrated for all-day comfort, or it can be used as a priming base before applying lipstick.
Thanks to its light texture, the balm is easily absorbed and it won't leave lips feeling sticky or oily, as some lip products tend to do. The three-in-one lip product is touted as "undermakeup skincare" as it offers moisturizing, priming and plumping benefits. Some of the conditioning ingredients in the balm are argan oil, Vitamin E and cocoa butter.
Image Credit: ZAGO Milano
What's Driving This Trend
- Silky Matte Finish Lip Balms
- Opportunities to develop nourishing lip balms that provide a matte finish for those who prefer a non-glossy look.
- 3-in-1 Lip Products
- Opportunities to create lip products that offer moisturizing, priming, and plumping benefits in one formulation.
- Undermakeup Skincare Products
- Opportunities to develop skincare products that are designed to be used as a base for makeup, providing both skincare and makeup benefits.
Who This Affects Most
- Beauty and Personal Care
- The beauty and personal care industry can capitalize on the trend of lip balms with matte finishes.
- Cosmetics
- The cosmetics industry can disrupt the market by introducing more 3-in-1 lip products that offer multiple benefits.
- Skincare
- The skincare industry can develop more undermakeup skincare products to cater to the growing demand for multipurpose skincare solutions.
