Chinese Search Engine company Baidu will be launching a new AR platform called 'DuSee' for mobile devices. The technology is different from other augmented reality platforms because it uses artificial intelligence to create scenes for users. According to IDL Director Yuanqing Lin, "The next generation of AR apps will use AI to understand the 3D environment, and create virtual objects that have rich interactions with the user and the real world." Users will not need any additional gear as their smartphones and existing smart devices will serve as the testing ground for DuSee in Chinese.
The company anticipates eventually being able to place the new augmented reality platform into its flagship apps. Baidu is also looking at how to expand the technology to benefit other companies. For example, Garnier's 'Ultra Doux' product used DuSee for interactive marketing.