Brands increasingly offer their water in glass bottles for eco purposes
Trend - As plastic water bottle waste continues to be an enormous contributor to global pollution, brands in this space are re-packaging their products in glass bottles in order to reduce their impact. Though not a perfectly eco-friendly option, the increased production of these types of bottles speaks to brands’ growing commitment to sustainability.
Insight - In North America, consumers are increasingly looking to tweak their daily routines in order to mitigate their personal impacts on the climate. Since it’s time-consuming and sometimes costly for them to make full transformations, they’re drawn to brands that are able to help them along the process without them having to change their lifestyles completely.
Insight - In North America, consumers are increasingly looking to tweak their daily routines in order to mitigate their personal impacts on the climate. Since it’s time-consuming and sometimes costly for them to make full transformations, they’re drawn to brands that are able to help them along the process without them having to change their lifestyles completely.
Workshop Question - What is your brand doing to slow down its impact on the environment?
Trend Themes
1. Eco-friendly Packaging - Brands are increasingly moving towards eco-friendly packaging options to reduce waste and minimize environmental impact.
2. Recycling Initiatives - Companies are launching recycling initiatives and partnering with non-profits to encourage consumers to participate in reducing their environmental impact.
3. Plastic-free Packaging - Brands are eliminating unnecessary plastic packaging and offering plastic-free alternatives to appeal to environmentally conscious consumers.
Industry Implications
1. Food and Beverage - Companies in the food and beverage industry are actively looking for new ways to reduce waste and improve sustainability to remain competitive.
2. Retail - Retailers are focused on offering eco-friendly and sustainable products to meet consumer demand and improve brand image.
3. Manufacturing - Manufacturing companies are exploring new ways of creating eco-friendly packaging materials and reducing the environmental impact of their production processes.
