Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sustainable
Bottling
Brands increasingly offer their water in glass bottles for eco purposes.
4.2
Trend score
Trend
What is the Sustainable Bottling trend?
Sustainable Bottling: As plastic water bottle waste continues to be an enormous contributor to global pollution, brands in this space are re-packaging their products in glass bottles in order to reduce their impact. Though not a perfectly eco-friendly option, the increased production of these types of bottles speaks to brands’ growing commitment to sustainability.
Insight
The consumer insight behind the Sustainable Bottling trend
In North America, consumers are increasingly looking to tweak their daily routines in order to mitigate their personal impacts on the climate. Since it’s time-consuming and sometimes costly for them to make full transformations, they’re drawn to brands that are able to help them along the process without them having to change their lifestyles completely.
Trend themes
Themes within the Sustainable Bottling trend
Three behaviours holding the trend together01
Eco-Friendly Packaging
Brands are increasingly moving towards eco-friendly packaging options to reduce waste and minimize environmental impact.
02
Recycling Initiatives
Companies are launching recycling initiatives and partnering with non-profits to encourage consumers to participate in reducing their environmental impact.
03
Plastic-Free Packaging
Brands are eliminating unnecessary plastic packaging and offering plastic-free alternatives to appeal to environmentally conscious consumers.
Industry implications
What the Sustainable Bottling trend means for industry
Where the trend changes the playbookFor
Food and Beverage
Companies in the food and beverage industry are actively looking for new ways to reduce waste and improve sustainability to remain competitive.
For
Retail
Retailers are focused on offering eco-friendly and sustainable products to meet consumer demand and improve brand image.
For
Manufacturing
Manufacturing companies are exploring new ways of creating eco-friendly packaging materials and reducing the environmental impact of their production processes.
Workshop question
What is your brand doing to slow down its impact on the environment?
Trend signals
Trend signals for Sustainable Bottling
Trend score 4.2 out of 10, from popularity 58%, activity 58%, freshness 10%.
Popularity58%
Activity58%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sustainable Bottling trend
5 featured examples from Jan 14, 2020 to Jun 22, 2021CategoryMarketing
Plastic-Free Water Packaging
Richard’s Rainwater will Only be Sold in Cans and Bottles
The shift towards plastic-free packaging in the water industry creates opportunities for manufacturers and suppliers to develop innovative packaging solutions using materials like…
CategoryMarketing
Elegant Glass Water Packaging
Dash Water is Introducing Glass Packaging for its Sparkling Water
The glass packaging trend presents opportunities for beverage packaging companies to develop eco-friendly solutions for their products.
CategoryEco
Milk Bottle Recycling Initiatives
Morrisons is Reintroducing Glass Milk Bottles into Circulation
Supermarkets can adopt initiatives like reintroducing glass bottles to reduce their plastic waste footprint and make strides towards sustainability.
CategoryEco
Eco Bottled Water Packaging
Evian Has Introduced 100% Recycled Plastic Water Packaging
The packaging industry has an opportunity to lead the charge on sustainable innovation by developing new materials and solutions that can be leveraged across a diverse range of se…
CategoryEco
Recyclable Bottle Packaging Toppers
The 'Cap-It' Recyclable Paperboard Topper is Plastic-Free
The packaging industry has the opportunity to explore and invest in plastic-free and renewable materials for sustainable packaging solutions.
