Cosmetic product packaging often makes use of a pump to ease access for consumers but is often difficult or impossible to recycle after use, so the 'Future' pump has been developed to offer a more eco-friendly alternative.
Developed by Aptar Beauty + Home, the pump is characterized by its mono-material construction that is achieved using polyethylene and has been certified by Cyclos-HTP. The revolutionary packaging component is likely to change the game for brands and consumers alike, and further push products towards being completely recyclable after use.
Global Strategic Marketing Director at Aptar Beauty + Home Sabine Bouillet-Lubot spoke on the new 'Future' pump saying, "Our ultimate goal was to have the final consumer be able to take their body lotion, shampoo or shower gel and easily put the empty packaging in their recycling bin. This way, it enters a circular life cycle and can be turned into another product."
Key Themes Behind This Trend
- Mono-material Packaging
- The use of mono-material construction in packaging can revolutionize the cosmetic industry, making it more eco-friendly and recyclable.
- Circular Economy
- The 'Future' pump aims to enable a more sustainable circular economy for the beauty and personal care industry.
- Recyclable Packaging
- Recyclable packaging has become a major trend in the cosmetics and beauty industry, and the 'Future' pump is among the innovative solutions driving this trend forward.
Where This Applies
- Cosmetics
- The 'Future' pump can disrupt the cosmetics industry by providing a more sustainable and easily-recyclable packaging solution for beauty and personal care products.
- Retail
- Retailers who prioritize eco-friendly and recyclable packaging may benefit from the 'Future' pump, which can differentiate their products and improve their sustainability credentials.
- Packaging
- The 'Future' pump is part of a wave of innovative new packaging solutions that can improve the sustainability and circularity of the packaging industry.
