Popular candy brands are adapting to the health-related needs of consumers
Trend - Longstanding brands in the candy space are switching up some of their offerings by introducing candy products with more nutritional value than the brands are typically known for. These changes come in light of smaller competitors that are filling the market gap for indulgent-yet-nutritious foods for health-conscious consumers.
Insight - With the easy access to information that consumers now have, they're no longer turning to the same brands that sell them products to inform them of the benefits of said products. Now, consumers research ingredients, brands, and peer reviews in order to better understand how brands' products fit into their lifestyles. Now that consumers are more informed on how food and beverage items impact their health, they're seeking out brands that are willing to offer them indulgence without having to compromise on their wellness-related goals.
Insight - With the easy access to information that consumers now have, they're no longer turning to the same brands that sell them products to inform them of the benefits of said products. Now, consumers research ingredients, brands, and peer reviews in order to better understand how brands' products fit into their lifestyles. Now that consumers are more informed on how food and beverage items impact their health, they're seeking out brands that are willing to offer them indulgence without having to compromise on their wellness-related goals.
Workshop Question - How could your brand better cater to today's informed consumer?
