Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nutritious
Confection
Popular candy brands are adapting to the health-related needs of consumers.
3.1
Trend score
Trend
What is the Nutritious Confection trend?
Nutritious Confection: Longstanding brands in the candy space are switching up some of their offerings by introducing candy products with more nutritional value than the brands are typically known for. These changes come in light of smaller competitors that are filling the market gap for indulgent-yet-nutritious foods for health-conscious consumers.
Insight
The consumer insight behind the Nutritious Confection trend
With the easy access to information that consumers now have, they're no longer turning to the same brands that sell them products to inform them of the benefits of said products. Now, consumers research ingredients, brands, and peer reviews in order to better understand how brands' products fit into their lifestyles. Now that consumers are more informed on how food and beverage items impact their health, they're seeking out brands that are willing to offer them indulgence without having to compromise on their wellness-related goals.
Trend themes
Themes within the Nutritious Confection trend
Three behaviours holding the trend together01
Nutritious Confection
Candy brands are adapting to meet the health-related needs of consumers by introducing candy products with more nutritional value.
02
Low-Sugar and Vitamin-Enriched Candies
Confectionery brands are innovating by introducing candies with low-sugar and enriched with vitamins to meet the needs of health-conscious consumers.
03
Protein-Packed Candies
Candy manufacturers are focusing on producing protein-packed candy bars to fuel consumers looking for easy, convenient ways to up their protein intake.
Industry implications
What the Nutritious Confection trend means for industry
Where the trend changes the playbookFor
Confectionery Industry
Players in the confectionery industry can innovate and expand their offerings by introducing nutritious candy products like low-sugar, vitamin-enriched candies.
For
Food and Beverage Industry
Brands in the food and beverage industry can focus on producing protein-packed snacks and candies to cater to health-conscious consumers' needs.
For
Retail Industry
Retailers can benefit by offering consumers healthy snacks and candies that are enriched with vitamins and minerals, meeting increasing requests for better-for-you options beyond traditional candy offerings.
Workshop question
How could your brand better cater to today's informed consumer?
Trend signals
Trend signals for Nutritious Confection
Trend score 3.1 out of 10, from popularity 53%, activity 31%, freshness 10%.
Popularity53%
Activity31%
Freshness10%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nutritious Confection trend
5 featured examples from Mar 3, 2019 to Jun 9, 2021CategoryMarketing
Vitamin-Enriched Candies
The Maynards Bassetts Superfruit Jellies Contain 30% Fruit Juice
Innovating within the confectionery industry by creating vitamin-enriched candies.
CategoryLifestyle
Sour Low-Sugar Gummies
Smashgummy Products Contain Three Grams of Sugar Per 15 Gummies
The confectionery industry has the opportunity to incorporate low-sugar gummies into their product portfolios, appealing to health-conscious consumers without sacrificing taste.
CategoryLifestyle
Low-Sugar Lollipops
SmartSweets' First Hard Candy Product Has One Gram of Sugar Per Two Pops
The low-sugar candy industry can leverage natural and low-calorie sweeteners and ingredients to appeal to the growing demand for healthier snack options.
CategoryLifestyle
Protein-Packed Candy Bars
These Mars and Snickers Protein Chocolate Bars are Satisfying
Confectionery companies can capitalize on the rising demand for healthier snack options by introducing new product lines focused on functional food.
CategoryMarketing
Vitamin-Rich Convenience Store Snacks
The Mott's Fruit Flavored Snacks Come in Two Varieties
Convenience stores could capitalize on the demand for healthier snacking options by introducing vitamin-rich and natural products into their inventory.
