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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Upcycled Gifting

Brands are launching gift wraps that have other functional and creative uses

Trend - Brands are launching wrapping papers that extend beyond the gifting experience and into new, unexpected categories. These products can double as tools for new creative pursuits such as origami or something more functional and progressive, like virtual gift cards.

Insight - As consciousness of the correlation between environmental harm and consumption grows, many are on the hunt for eco-friendly alternatives that go beyond the act of recycling. Individuals are putting more value in concepts like reusability, especially when the products boast additional functional and creative outcomes that might come as a novelty experience. These purchasing decisions allow consumers to feel confident that they're doing their part in countering single-use materials.
Workshop Question - How might your brand approach the topic of reusability?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 30 Examples:
50,653 Total Clicks
Date Range:
Nov 18 — Feb 20
Trending:
Warm
Consumer Insight Topics:

Featured Examples

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