Category
Lifestyle
Format Flexing
Trend cluster
Category
Upcycled
Gifting
Brands are launching gift wraps that have other functional and creative uses.
5.0
Trend score
What's Happening
What is the Upcycled Gifting trend?
Upcycled Gifting: Brands are launching wrapping papers that extend beyond the gifting experience and into new, unexpected categories. These products can double as tools for new creative pursuits such as origami or something more functional and progressive, like virtual gift cards.
Insight
The consumer insight behind the Upcycled Gifting trend
As consciousness of the correlation between environmental harm and consumption grows, many are on the hunt for eco-friendly alternatives that go beyond the act of recycling. Individuals are putting more value in concepts like reusability, especially when the products boast additional functional and creative outcomes that might come as a novelty experience. These purchasing decisions allow consumers to feel confident that they're doing their part in countering single-use materials.
Trend themes
Themes within the Upcycled Gifting trend
Three behaviours holding the trend together01
Eco-Friendly gifting/wrapping
Sustainable, environmentally-friendly gift bags, wraps, and packaging gained popularity among eco-conscious shoppers.
02
Multi-funtional gift wraps
Gift wrapping paper with additional functional and creative uses caught the attention of consumers, such as origami or virtual gift cards.
03
Seed-embedded wrapping papers
Wrapping papers embedded with seeds for plants that can be planted after use have gained popularity among environmentally conscious consumers.
Industry implications
What the Upcycled Gifting trend means for industry
Where the trend changes the playbookFor
E-commerce
E-commerce companies can integrate smart packaging for eco-friendly shipping, as well as introducing virtual gift cards for online shoppers.
For
Cultivation industry
With the increasing popularity of seed-embedded papers, companies in the cultivation industry can create a line of these papers and capitalize on the market's growing interest in plant-based living.
For
Technology
Technology companies can offer creative solutions for virtual gift cards, such as personalized designs or augmented reality experiences.
Workshop question
How might your brand approach the topic of reusability?
Trend signals
Trend signals for Upcycled Gifting
Trend score 5.0 out of 10, from popularity 72%, activity 69%, freshness 9%.
Popularity72%
Activity69%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Upcycled Gifting trend
4 featured examples from Nov 3, 2018 to Feb 12, 2020CategoryEco
Interactive Origami Wrapping Papers
Ilovehandles' Gift Wrap is Fun, Engaging and Thoughtful
Retailers can introduce interactive and sustainable gift wrapping products to create a unique customer experience.
CategoryEco
Recycled Fabric-Based Gift Wraps
Wrag Wrap's New Product is Not Only Recycled but It Can Be Reused
The textile industry can explore the use of recycled fabric-based wraps for sustainable packaging solutions.
CategoryEco
Flowering Gift Wrapping Papers
Triumph Plant Creates a Playful Solution to Gift Wrapping Waste
Incorporating eco-friendly materials and practices into packaging solutions.
CategoryMarketing
Responsible Retail Holiday Gifts
thredUP Launched Thrift Cards as an Eco-friendly Gift Option
The retail industry can explore innovative ways to promote sustainable gifting options like 'Thrift Cards' to meet the growing demand for eco-friendly gift options.
