Brands are launching gift wraps that have other functional and creative uses
Trend - Brands are launching wrapping papers that extend beyond the gifting experience and into new, unexpected categories. These products can double as tools for new creative pursuits such as origami or something more functional and progressive, like virtual gift cards.
Insight - As consciousness of the correlation between environmental harm and consumption grows, many are on the hunt for eco-friendly alternatives that go beyond the act of recycling. Individuals are putting more value in concepts like reusability, especially when the products boast additional functional and creative outcomes that might come as a novelty experience. These purchasing decisions allow consumers to feel confident that they're doing their part in countering single-use materials.
Insight - As consciousness of the correlation between environmental harm and consumption grows, many are on the hunt for eco-friendly alternatives that go beyond the act of recycling. Individuals are putting more value in concepts like reusability, especially when the products boast additional functional and creative outcomes that might come as a novelty experience. These purchasing decisions allow consumers to feel confident that they're doing their part in countering single-use materials.
Workshop Question - How might your brand approach the topic of reusability?
Trend Themes
1. Eco-friendly Gifting/wrapping - Sustainable, environmentally-friendly gift bags, wraps, and packaging gained popularity among eco-conscious shoppers.
2. Multi-funtional Gift Wraps - Gift wrapping paper with additional functional and creative uses caught the attention of consumers, such as origami or virtual gift cards.
3. Seed-embedded Wrapping Papers - Wrapping papers embedded with seeds for plants that can be planted after use have gained popularity among environmentally conscious consumers.
Industry Implications
1. E-commerce - E-commerce companies can integrate smart packaging for eco-friendly shipping, as well as introducing virtual gift cards for online shoppers.
2. Cultivation Industry - With the increasing popularity of seed-embedded papers, companies in the cultivation industry can create a line of these papers and capitalize on the market's growing interest in plant-based living.
3. Technology - Technology companies can offer creative solutions for virtual gift cards, such as personalized designs or augmented reality experiences.
