Category
Lifestyle
Assisted Choices
Trend cluster
Category
Poetic
Packaging
Brands look for poetic inspiration in order to elevate their packaging design.
5.0
Trend score
Trend
What is the Poetic Packaging trend?
Poetic Packaging: Brands are leveraging the works of poets to create packaging aesthetics that are ethereal and capture consumer attention. Done either in collaboration with a creative agency or a poet, these romanticized designs combine minimalism with poetic novelty.
Insight
The consumer insight behind the Poetic Packaging trend
Romanticism is often quoted by contemporary consumers as many are excited to engage with and discuss the alluring works that define this movement in art and literature. Those who want to enrich their cultural knowledge look for both historic, as well as contemporary examples. Receptive to the different mediums romanticism is translated in, this interest allows the movement to be embraced as a selling point for products.
Trend themes
Themes within the Poetic Packaging trend
Three behaviours holding the trend together01
Romanticism in Packaging Design
Brands are leveraging the works of poets to create poetic and ethereal packaging aesthetics.
02
Poetry-inspired Limited Edition Products
Limited edition products that draw consumer attention with romanticism, embracing the intersection between poetry and different product domains.
03
Poet-Inspired Charitable Collaborative Products
Collaborative products combining poetic inspiration with socially-conscious causes to drive charitable efforts.
Industry implications
What the Poetic Packaging trend means for industry
Where the trend changes the playbookFor
Consumer Goods
Consumer goods companies can leverage romanticism and poetic inspiration to create aesthetically pleasing, emotive, and memorable packaging designs.
For
Food and Beverage
Food and beverage companies can draw consumer attention through romantic and poetic packaging designs, creating unique tasting experiences that embrace sentimentality and creativity.
For
Fashion and Accessories
Collaborations between poets and fashion or accessory companies can result in the creation of meaningful products that benefit socially-conscious causes.
Workshop question
How might you introduce romanticism to your product/service?
Trend signals
Trend signals for Poetic Packaging
Trend score 5.0 out of 10, from popularity 68%, activity 74%, freshness 9%.
Popularity68%
Activity74%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Poetic Packaging trend
4 featured examples from Jun 7, 2019 to Feb 14, 2020CategoryMarketing
Female Spirit-Inspired Talismans
The Poet Atticus Joins Pyrrha for a Charitable Jewelry Launch
The jewelry industry can benefit from incorporating social causes and artisanal techniques in their designs to appeal to conscious consumers.
CategoryArt & Design
Poetic Chocolate Branding
SAVVY STUDIO Outfits CASA BOSQUES with a Charismatic Branding Identity
Exploring new and innovative ways to package and brand chocolate products to differentiate from competitors and create a memorable experience for consumers.
CategoryMarketing
Poetic Rosé Labels
TAIZO Design & Chondros Loukas Create an Ethereal Aesthetic for Hedylogos Wine
Ethical packaging design and storytelling labels can help wineries and distilleries differentiate their products and create brand loyalty.
CategoryLifestyle
Poet-Inspired Wine Packaging
The Winc x Atticus Lost Poet Wine Embraces Writing and Winemaking
Opportunities for winemakers to differentiate their products by incorporating artistic collaboration and creating unique packaging designs.
