Brands look for poetic inspiration in order to elevate their packaging design
Trend - Brands are leveraging the works of poets to create packaging aesthetics that are ethereal and capture consumer attention. Done either in collaboration with a creative agency or a poet, these romanticized designs combine minimalism with poetic novelty.
Insight - Romanticism is often quoted by contemporary consumers as many are excited to engage with and discuss the alluring works that define this movement in art and literature. Those who want to enrich their cultural knowledge look for both historic, as well as contemporary examples. Receptive to the different mediums romanticism is translated in, this interest allows the movement to be embraced as a selling point for products.
Insight - Romanticism is often quoted by contemporary consumers as many are excited to engage with and discuss the alluring works that define this movement in art and literature. Those who want to enrich their cultural knowledge look for both historic, as well as contemporary examples. Receptive to the different mediums romanticism is translated in, this interest allows the movement to be embraced as a selling point for products.
Workshop Question - How might you introduce romanticism to your product/service?
4 Featured, 36 Examples:
54,568 Total Clicks
Date Range:
Jun 19 — Feb 20
Trending:
Warm
Consumer Insight Topics:
