Category
Lifestyle
Assisted Choices
Trend cluster
Category
Smoothie-Themed
Smoothie-inspired snacks and beverages pack natural flavors.
3.9
Trend score
Trend
What is the Smoothie-Themed trend?
Smoothie-Themed: Food and beverage products are incorporating the flavors and ingredients of smoothies, and are then being marketed or branded as smoothie-based or inspired. These products range from snackable chocolates to ciders.
Insight
The consumer insight behind the Smoothie-Themed trend
Consumers have an appreciation for novelty, particularly when it comes to markets that tend to have ample choice that consumers might find overwhelming. Items that stand out for their unique branding, or traditional products that are arranged into new formats are able to draw attention and thus make the purchase decision process easier for consumers.
Trend themes
Themes within the Smoothie-Themed trend
Three behaviours holding the trend together01
Smoothie-Inspired Products
Food and beverage products are incorporating the flavors and ingredients of smoothies, and are marketed or branded as smoothie-based or smoothie-inspired products.
02
Innovative Frozen Treats
There is a growing trend towards innovative frozen treats that are healthier and incorporate superfoods and high-quality ingredients.
03
Convenient Snacking
Convenience is key, and consumers are looking for healthy and wholesome snacks that are easy to consume on-the-go.
Industry implications
What the Smoothie-Themed trend means for industry
Where the trend changes the playbookFor
Food and Beverage Industry
The food and beverage industry is seeing a rise in smoothie-inspired products as consumers look for healthier and more flavorful options.
For
Frozen Treats Industry
The frozen treats industry is expanding with the introduction of innovative and healthier alternatives that incorporate superfoods and high-quality ingredients.
For
Snack Industry
The snack industry is growing as consumers demand more healthy and convenient options that are easy to consume on-the-go.
Workshop question
How could your brand use novelty to get consumers' attention?
Trend signals
Trend signals for Smoothie-Themed
Trend score 3.9 out of 10, from popularity 60%, activity 47%, freshness 11%.
Popularity60%
Activity47%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Smoothie-Themed trend
8 featured examples from Apr 15, 2019 to Mar 10, 2022CategoryMarketing
Smoothie-Inspired Chocolates
The Bixby & Co. Smoothie Bar Collection is Made with Coconut Milk
The confectionery industry can explore innovative product lines that combine smoothie flavors and chocolates to attract health-conscious consumers looking for indulgent treats.
CategoryLifestyle
Smoothie-Inspired Snack Bites
CaPao's Cacao-Fruit Smoothie Balls are Easy to Eat on the Go
The food and beverage industry can capitalize on the trend of cacao-based snack products by developing and marketing innovative and healthy snack options.
CategoryLifestyle
Smoothie-Style Beers
La Souche's Smoothie Beach Mixes Sour Beer with Fruit Puree
The trend towards smoothie-style beers may create opportunities for craft and microbrewers to expand their offerings and reach new markets.
CategoryLifestyle
Smoothie-Inspired Candies
These Soft and Gummy Neo Botanica Candies Combine Fruit Puree & Juice
The food and beverage industry can leverage the trend of smoothie-inspired food products to create innovative and healthful offerings.
CategoryLifestyle
Smoothie-Spiked Hard Seltzers
These Delicious Seltzers Are Inspired By Creamy Tropical Smoothies
Innovating in the alcoholic beverage industry by creating unique and flavorful products that appeal to a broad audience.
CategoryLifestyle
Better-for-You Frozen Treats
Healthy Choice's Power Pops are Healthy Frozen Indulgences
The frozen dessert industry can benefit from adopting healthier ingredients and innovative product formats to cater to changing consumer preferences.
CategoryLifestyle
Frozen Smoothie Mochi Bites
Smoothie Incredibites Feature Real Fruit Puree in Sweet Rice Dough
Frozen food companies can expand their product line with innovative and healthy options like the My/Mochi Smoothie Incredibites.
CategoryMarketing
Smoothie-Inspired Ciders
The Ciderboys Banana Bliss Cider is a Limited-Edition Offering
Craft cider brands can explore the incorporation of unique flavors, such as banana and strawberry, to offer exceptional and unconventional cider options.
