These two kinds of Neo Botanica candies take inspiration from smoothies and offer what's described as a curious "combination of smoothie and candy." The chewy, soft and gummy candies are prepared with a combination of natural puree and fruit juices, and are even offered in sugar-free varieties made with stevia as a botanical sweetener.
A variety of food products and small, sweet snacks are drawing inspiration specifically from smoothies, which are known for being healthful and are associated with vibrant fresh fruit flavors. While candies of all textures are commonly produced in fruit-inspired flavors and sold in variety packs, these individually wrapped ones stand out for their smoothie-themed branding.
Image Credit: United Confectioners Company
Key Themes Behind This Trend
- Smoothie-inspired Food Products
- Opportunity for creating a range of smoothie-inspired food products that offer healthful and fresh fruit flavors.
- Health-conscious Snacks
- Disruptive innovation opportunity to develop small, sweet snacks that cater to the health-conscious consumer market.
- Sugar-free Fruit Candies
- Creating sugar-free fruit candies using natural sweeteners like stevia presents a disruptive innovation opportunity in the confectionery industry.
Where This Applies
- Food and Beverage
- The food and beverage industry can leverage the trend of smoothie-inspired food products to create innovative and healthful offerings.
- Confectionery
- The confectionery industry can tap into the health-conscious snack market by producing smoothie-inspired candies with natural fruit flavors.
- Health Food
- Opportunity for health food companies to develop sugar-free fruit candies using botanical sweeteners and capitalize on the preference for healthful snacks.
