Designers are creating products that are filled with unlikely materials
Trend - In the fashion, tech, and furniture industries, designers are bidding on alternative fills to drive performance, sustainability goals, and novelty. These substances vary in type—from nitrogen and flowers to holy water and clothes—capturing attention and driving product experience to a new level.
Insight - With the exponential growth in the innovation sector for each industry, consumers have learned to expect the unexpected. As a result, individuals become fixated on pursuing products that offer a creative resolution or simply instill a strong sense of novelty. This curiosity motivates them to be consistent in their search for products that are shocking in nature and that will offer something unique that can be integrated into someone's personal brand.
Insight - With the exponential growth in the innovation sector for each industry, consumers have learned to expect the unexpected. As a result, individuals become fixated on pursuing products that offer a creative resolution or simply instill a strong sense of novelty. This curiosity motivates them to be consistent in their search for products that are shocking in nature and that will offer something unique that can be integrated into someone's personal brand.
Workshop Question - What unexpected feature could you integrate in your product/service to drive consumer attention?
Trend Themes
1. Alternative Fills - Designers in various industries are exploring alternative fills to improve performance, sustainability and drive novelty
2. Upcycling - Designers in fashion and furniture industries are creating products by repurposing discarded materials to offer something unique
3. Eco-friendly Materials - Companies are introducing new environmentally friendly materials in the fashion industry to provide options for consumers looking for sustainable and vegan-friendly alternatives
Industry Implications
1. Fashion - Alternative fills, upcycling, and eco-friendly materials are trends that are transforming the fashion industry and creating new opportunities for innovation
2. Tech - Alternative fills for headphones are disrupting the audio tech industry through providing high-fidelity audio experience and Bone conduction technology advancements
3. Furniture - Upcycling trend continues to create a new frontier of design opportunities for businesses looking to follow the trend of creating stylish sustainable pieces
5 Featured, 43 Examples:
146,130 Total Clicks
Date Range:
Sep 19 — Feb 20
Trending:
Hot
Consumer Insight Topics:
