Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Alternative
Fill
Designers are creating products that are filled with unlikely materials.
6.2
Trend score
Trend
What is the Alternative Fill trend?
Alternative Fill: In the fashion, tech, and furniture industries, designers are bidding on alternative fills to drive performance, sustainability goals, and novelty. These substances vary in type—from nitrogen and flowers to holy water and clothes—capturing attention and driving product experience to a new level.
Insight
The consumer insight behind the Alternative Fill trend
With the exponential growth in the innovation sector for each industry, consumers have learned to expect the unexpected. As a result, individuals become fixated on pursuing products that offer a creative resolution or simply instill a strong sense of novelty. This curiosity motivates them to be consistent in their search for products that are shocking in nature and that will offer something unique that can be integrated into someone's personal brand.
Trend themes
Themes within the Alternative Fill trend
Three behaviours holding the trend together01
Alternative Fills
Designers in various industries are exploring alternative fills to improve performance, sustainability and drive novelty
02
Upcycling
Designers in fashion and furniture industries are creating products by repurposing discarded materials to offer something unique
03
Eco-Friendly Materials
Companies are introducing new environmentally friendly materials in the fashion industry to provide options for consumers looking for sustainable and vegan-friendly alternatives
Industry implications
What the Alternative Fill trend means for industry
Where the trend changes the playbookFor
Fashion
Alternative fills, upcycling, and eco-friendly materials are trends that are transforming the fashion industry and creating new opportunities for innovation
For
Tech
Alternative fills for headphones are disrupting the audio tech industry through providing high-fidelity audio experience and Bone conduction technology advancements
For
Furniture
Upcycling trend continues to create a new frontier of design opportunities for businesses looking to follow the trend of creating stylish sustainable pieces
Workshop question
What unexpected feature could you integrate in your product/service to drive consumer attention?
Trend signals
Trend signals for Alternative Fill
Trend score 6.2 out of 10, from popularity 93%, activity 85%, freshness 9%.
Popularity93%
Activity85%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Alternative Fill trend
5 featured examples from Sep 3 to Dec 10, 2019CategoryFashion
Nitrogen-Infused Footwear
The Nike Air Max 720 ISPA Sneakers are Inspired by the Zoom Turf
The use of nitrogen-infused technology and innovative cushioning systems in athletic footwear can disrupt the traditional comfort standards and attract customers seeking advanced…
CategoryFashion
Holy Water-Filled Sneakers
The Nike Air Max 97 MSCHF x INRI Jesus Shoes are Custom-Modified
Disruptive innovation opportunity: Develop new materials and construction techniques for footwear that offer unexpected and intriguing features, attracting consumers looking for d…
CategoryArt & Design
Designer Clothing-Stuffed Sofas
The Balenciaga Sofa by Harry Nuriev is Filled with Unused Garments
Disruptive innovation opportunity in the furniture industry by integrating fashion and sustainability into traditional home furnishing.
CategoryTech
Water-Filled Headphones
Rocco Giovannoni's Inmergo Headphones Provide an Immersive Experience
Disruptive innovation opportunity: Innovating the audio technology industry by developing advanced headphones with water-filled design and immersive omnidirectional sound.
CategoryEco
Flower-Filled Puffer Jackets
The Pangaia FLWRDWN Material is Insulating and Eco-Friendly
The Pangaia FLWRDWN material's development by a sustainable fashion brand demonstrates the potential for other companies in the fashion industry to innovate and adopt eco-friendly…
