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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,410 more

Alternative Fill

Designers are creating products that are filled with unlikely materials

Trend - In the fashion, tech, and furniture industries, designers are bidding on alternative fills to drive performance, sustainability goals, and novelty. These substances vary in type—from nitrogen and flowers to holy water and clothes—capturing attention and driving product experience to a new level.

Insight - With the exponential growth in the innovation sector for each industry, consumers have learned to expect the unexpected. As a result, individuals become fixated on pursuing products that offer a creative resolution or simply instill a strong sense of novelty. This curiosity motivates them to be consistent in their search for products that are shocking in nature and that will offer something unique that can be integrated into someone's personal brand.
Workshop Question - What unexpected feature could you integrate in your product/service to drive consumer attention?
9.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 43 Examples:
67,714 Total Clicks
Date Range:
Sep 19 — Feb 20
Trending:
Fresh and Hot
Consumer Insight Topics:

Featured Examples

Nitrogen-Infused Footwear
Nitrogen-Infused Footwear
The Nike Air Max 720 ISPA Sneakers are Inspired by the Zoom Turf
The Nike Air Max 720 ISPA sneakers are a new style within the ISPA line that aims to deliver exceptional style and functionality that will be admired by athletic consumers alike. The sneakers draw... MORE
Holy Water-Filled Sneakers
Holy Water-Filled Sneakers
The Nike Air Max 97 MSCHF x INRI Jesus Shoes are Custom-Modified
The Nike Air Max 97 MSCHF x INRI Jesus Shoes are a customized footwear style that has been filled with an unlikely substance that will enhance the intrigue surrounding the laid-back sneakers. The... MORE
Designer Clothing-Stuffed Sofas
Designer Clothing-Stuffed Sofas
The Balenciaga Sofa by Harry Nuriev is Filled with Unused Garments
The Balenciaga sofa has been created by designer Harry Nuriev for Design Miami 2019 as a collaboration furniture piece that makes use of an unlikely material in its composition. Boasting a see-... MORE
Water-Filled Headphones
Water-Filled Headphones
Rocco Giovannoni's Inmergo Headphones Provide an Immersive Experience
The Inmergo headphones by Royal College of Art graduate Rocco Giovannoni boast a soft, water-filled design that aims to improve upon current bone conduction technology. The waterproof speakers are... MORE
play_circle_filled Flower-Filled Puffer Jackets
Flower-Filled Puffer Jackets
The Pangaia FLWRDWN Material is Insulating and Eco-Friendly
The Pangaia FLWRDWN material has been unveiled by the sustainable fashion brand as an alternative for consumers who are looking to avoid traditional down or synthetic stuffing in their outerwear.... MORE

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