Category
Lifestyle
Assisted Choices
Trend cluster
Category
Data-Based
Awareness
Artists & brands are sharing important climate change data in unexpected ways.
5.7
Trend score
Trend
What is the Data-Based Awareness trend?
Data-Based Awareness: Brands and artists advocate for environmental awareness with engaging and interactive initiatives. These creative endeavors entail the use of relevant and real-time climate change data in various installations and campaigns that have the potential to serve as an educational tool for the public.
Insight
The consumer insight behind the Data-Based Awareness trend
Consumers respond well to information that is accessible to them and offered in a seamless way in real-time. While some become increasingly overwhelmed by dire reports on climate change, others choose to engage sparingly with the various media sources that cover the issue. As a result, space opens up here for public climate change education through facts and important data that are presented in creative, interactive and non-threatening ways.
Trend themes
Themes within the Data-Based Awareness trend
Three behaviours holding the trend together01
Real-time Data Visualization
Using creative installations that utilize real-time data offers opportunities to educate audiences on important topics like climate change.
02
Interactive Art Installations
Artists are finding ways to use interactive installations to engage audiences and raise awareness about important social and environmental issues like climate change.
03
Tagging Replicas with Eye-Opening Facts
Strategically tagging 3D replicas of popular products with eye-opening facts can be a creative way of educating consumers and promoting sustainable practices, like buying second-hand clothing.
Industry implications
What the Data-Based Awareness trend means for industry
Where the trend changes the playbookFor
Environmental Advocacy
Industries focused on environmental advocacy can embrace real-time data visualization and interactive art installations to engage with audiences and educate them about climate change.
For
Fashion and Apparel
The fashion and apparel industry can leverage tagging replicas to educate consumers about the negative environmental impacts of fast fashion and promote buying second-hand clothing.
For
Art and Design
The art and design industry can embrace interactive installations and real-time data visualization to create impactful and educational experiences for viewers.
Workshop question
How could your brand open up the conversation about climate change in an accessible way?
Trend signals
Trend signals for Data-Based Awareness
Trend score 5.7 out of 10, from popularity 82%, activity 80%, freshness 9%.
Popularity82%
Activity80%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Data-Based Awareness trend
4 featured examples from Jul 9, 2019 to Feb 1, 2020CategoryEco
Interactive Climate Change Installations
Thijs Biersteker's Symbiosia is an Installation in Paris
The field of environmental art could leverage more interactive installations that inspire awareness and action related to climate change.
CategoryEco
Colorful Climate Change-Inspired Totems
Alicja Biała & Iwo Borkowicz Work with Climate Change Data
The art world can use climate change data to create powerful installations that make a statement and drive awareness about important issues.
CategoryEco
Informative Solar-Powered Sculptures
Jason deCaires Taylor's Piece Responds to Rising Temperatures
Explore new ways of integrating technology and data visualization into artistic creations.
CategoryEco
Climate-Exposing Replica Apparel
Tradera Hid Climate Facts in Replicas of Famous Clothing
Circular marketplaces offering alternative, second-hand versions of popular fast fashion items could disrupt traditional e-commerce retailers.
