Maple-infused skincare products are increasingly popular
Trend - Companies in the skincare space are incorporating maple into their formulations, and highlighting the ingredient in the branding of their products. The ingredient is known for its antioxidant and hydrating properties.
Insight - With all the choice that now exists in the skincare space, consumers are increasingly turning to "natural" ingredients and branding as a way to streamline their decision-making process when choosing a product. Being able to identify familiar ingredients immediately is more of a priority to consumers who would like effective but simple self-care routines.
Insight - With all the choice that now exists in the skincare space, consumers are increasingly turning to "natural" ingredients and branding as a way to streamline their decision-making process when choosing a product. Being able to identify familiar ingredients immediately is more of a priority to consumers who would like effective but simple self-care routines.
Workshop Question - How could your brand prioritize familiarity for its customers?
Trend Themes
1. Natural Ingredient Skincare - As consumers look for more natural ingredients in their skincare products, using recognizable and antioxidant ingredients like maple can be a disruptive innovation opportunity for skincare companies.
2. Carefully Curated Skincare Kits - Curated skincare kits that contain multiple products for a specific skincare routine can be an opportunity for companies to help consumers streamline their decision-making process.
3. Hydrating Skincare Products - Hydrating skincare products that feature ingredients like maple and are targeted at specific concerns (e.g. redness, puffiness) can be a disruptive innovation opportunity for skincare companies.
Industry Implications
1. Skincare - The skincare industry can utilize natural ingredients and carefully curated kits for hydrating and targeted skincare products.
2. Beauty Retail - The beauty retail industry can benefit from offering curated skincare kits to help consumers find complete and effective skincare routines.
3. Natural Ingredients - Companies in various industries can benefit from incorporating recognizable natural ingredients, such as maple, into their products to attract consumers who prioritize recognizable and effective ingredients.
