Standard condiments are offered in sphere form to elevate dining experiences
Trend - Brands in the CPG space are offering spherical condiments that can top food whole, or be grated on top of dishes. These spherical condiments include everything from balsamic vinegars to fruity rosés.
Insight - The rise of the experimental, "foodie" consumer who has a nuanced palate has lead to a growing appreciation for futuristic or distinct foods that can be experienced at home rather than only in restaurants. Thus, consumers are seeking out brands that make experiential food experiences accessible–from a cost or useability perspective–so they can easily integrate them into home meals.
Insight - The rise of the experimental, "foodie" consumer who has a nuanced palate has lead to a growing appreciation for futuristic or distinct foods that can be experienced at home rather than only in restaurants. Thus, consumers are seeking out brands that make experiential food experiences accessible–from a cost or useability perspective–so they can easily integrate them into home meals.
Workshop Question - How could your brand prioritize accessibility for its customers?
Trend Themes
1. Spherical Condiments - Brands are offering sphere-shaped condiments to provide consumers with unique food experiences at home.
2. Foams, Sprays, and Slices - New condiments, sauces, and spreads are being developed in unconventional forms for added convenience and novelty.
3. Molecular Gastronomy - The culture of Molecular Gastronomy is becoming more accessible to everyday home kitchens, with affordable and easy-to-use products like flavor pearls.
Industry Implications
1. CPG - Consumer Packaged Goods companies can tap into the trend of spherical condiments to offer unique products that cater to the experimental foodie consumer.
2. Food Technology - Emerging technologies in food processing and preservation can enable the creation of unique condiments in novel forms such as foams, sprays, and slices.
3. Hospitality - Restaurants and bars can leverage molecular gastronomy techniques and products to provide diners with unique, sensory dining experiences.
