Kérastase's seven-piece Genesis range was created to help specifically with preventing hair loss, as the brand identified that strands commonly fall from the root as part of the hair cycle but can also break off mid-shaft as a result of external stressors, styling and pollution. In the Genesis range, consumers will find products like Anti Hair-Fall Fortifying Shampoos—for both fine and thick hair—the Intense Fortifying Masque and the Fortifying Blow-Dry Fluid. These products are powered by ingredients like edelweiss native cells, ginger root and aminexil 1.5%, which were selected for the ability to support hair that's weak or at risk of falling out.
To go along with its new range of premium hair care products, Kérastase developed a new fragrance with bergamot, lime, rose, vetiver and musk.
Image Credit: Kérastase