These February 2020 hair trends range from handmade, bespoke brushes to shine-boosting natural haircare.
When looking at the month's buzzing hair care ingredients, green tea, murumuru butter and bamboo fiber stand out as agents that help users achieve more shine and hold without relying on harsh chemicals. Products to note include Drybar's Liquid Glass Shampoo & Conditioner that help users achieve a "glass hair" texture. The product is infused with nourishing ingredients vegan keratin protein, neroli oil and murumuru butter ingredients that eliminate frizz. MALIN+GOETZ's Meadowfoam Oil Balm is another standout, acting as a multipurpose product that can be applied to both dry skin and tresses.
Other February 2020 hair trends include Prose's customizable hair brushes that feature a monogramming service along with Kitsch's rhinestone hairpins that are adorned with a political "vote" message.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
