Although there are a limited number of storebought products that can be purchased for hair that's fine, curly or colored, consumers are hoping to get more out of the haircare products they invest in by supporting brands that create custom hair products. Strands offers The Strands Kit as a way for people to get introduced to its custom offerings, as the test kit is used to create a customized shampoo and conditioner formula for one's needs.
Strands invites people to collect a few strands of hair from a brush, shower or haircut so that the samples can be sent back to the lab and used to create hair products that are free from SLS, mineral oil, parabens and dyes. Depending on their needs, customers may end up with ingredients like aloe vera extract or avocado oil in their custom hair products.
Image Credit: Strands
What's Driving This Trend
- Custom Haircare
- The trend towards custom haircare products is driving demand for personalized solutions, which presents opportunities for companies to create innovative products that cater to individual needs.
- Natural and Safe Ingredients
- Consumers are demanding products that are free from harmful ingredients, paving the way for companies to develop haircare solutions that incorporate safe and natural ingredients.
- DIY Hair Analysis
- The rise of DIY hair analysis kits allows consumers to understand their hair better, which presents opportunities for brands to offer customized solutions based on the unique needs of each individual.
Who This Affects Most
- Personalized Haircare Products
- The personalized haircare industry is poised for growth as consumers look for custom solutions to address their hair needs.
- Plant-based Haircare
- The plant-based haircare industry is booming as consumers look for natural and safe ingredients in their hair products.
- At-home Hair Analysis
- The at-home hair analysis industry presents opportunities for companies to offer personalized haircare solutions based on customers' individual hair characteristics.
