Revlon Total Color Introduces a Clean, Vegan Hair Color Solution
Laura McQuarrie — January 29, 2020 — Fashion
References: Revlon & prnewswire
Revlon Total Color is Revlon's first high-performance, clean and vegan permanent hair color and it boasts a formula that's packed with nourishing oils and botanical ingredients. Notably, the formula excludes a number of traditional hair color ingredients and promises brilliant shine, natural-looking color and 100% full coverage. After applying the Total Color formula, which contains hemp seed oil, the camellia oil-infused Botanical Enriched Conditioning Gloss helps to finish off a fresh look.
As Silvia Galfo, Revlon Global Brand President, describes: "Revlon Total Color represents a significant milestone in clean beauty with real innovation in the hair color category. Clean beauty has primarily been about makeup and skincare, but now consumers have a choice in at-home color without having to compromise product performance."
Image Credit: Revlon
As Silvia Galfo, Revlon Global Brand President, describes: "Revlon Total Color represents a significant milestone in clean beauty with real innovation in the hair color category. Clean beauty has primarily been about makeup and skincare, but now consumers have a choice in at-home color without having to compromise product performance."
Image Credit: Revlon
Trend Themes
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Clean Beauty — Revlon Total Color introduces a vegan, nourishing formula that avoids traditional hair color ingredients, tapping into the growing demand for clean beauty products.
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At-home Hair Coloring — Revlon Total Color offers a professional-quality option for consumers who prefer at-home hair coloring kits, introducing new innovation opportunities for the industry.
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Nourishing Hair Products — Revlon Total Color uses hemp seed oil and botanical ingredients in its formula, opening up new innovation opportunities for hair care products that focus on natural, nourishing solutions.
Industry Implications
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Beauty and Personal Care — Revlon Total Color taps into the clean beauty movement and provides an innovative solution for at-home hair coloring, creating opportunities for the beauty and personal care industry to develop new product lines with natural ingredients.
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E-commerce — The rise of at-home beauty products is driving e-commerce sales, and the introduction of clean and vegan options like Revlon Total Color opens up new opportunities for e-commerce platforms to sell more products online.
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Sustainable Beauty — Revlon Total Color's clean and vegan formula aligns with sustainability trends in the beauty industry, creating new opportunities for companies to develop more eco-friendly products and packaging solutions.
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