Shine-Boosting Haircare

Drybar's Liquid Glass Shampoo & Conditioner Help to Create "Glass Hair"

"Glass hair" is a coveted style of sleek, glossy and healthy hair that can be created at home with shine-boosting products like the newly launched Liquid Glass Shampoo and Conditioner from Drybar. The lightweight haircare products are touted for their smoothing benefits and the ability to help all hair types become frizz-free thanks to nourishing ingredients like vegan keratin protein, neroli oil and murumuru butter.

Both of these products boast Drybar's signature Blanc scent with notes of coconut, amber and vanilla, which promises to leave hair beautifully scented as well as incredibly shiny.

As glass hair is recognized for its ability to reflect light at all angles, these haircare products make it as easy as washing and conditioning the hair to achieve the virtually reflective style.

Image Credit: Drybar

Shine-boosting Haircare
Opportunities for innovative haircare products that create glossy, healthy, and frizz-free hair using nourishing ingredients like vegan keratin protein.
Glass Hair Trend
The growing trend of glass hair style and the demand for products that easily create the sleek, reflective look.
Lightweight Haircare Products
A trend towards lightweight haircare products that provide smoothing benefits and nourishment for all hair types.

Where This Applies

Beauty and Personal Care
Opportunities for beauty and personal care companies to develop innovative hair care products that keep up with evolving hair trends like glass hair.
Vegan Beauty
Innovative, eco-friendly, and cruelty-free haircare products using vegan keratin protein and nourishing ingredients becoming the norm in the beauty industry.
E-commerce
Growing demand for lightweight and effective haircare products that create the highly sought-after glass hair look via online purchasing.
SCORE
4.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 57%
Activity 75%
Freshness 9%