Environmentally conscious consumers are wary about using aerosol products because they contain hydrocarbon and compressed gasses and some brands are offering alternatives by embracing packaging with air pumps—such as the TRESemmé ProPure Volume Invisible Styler.
The product itself apart with a unique water-based formula and is free from alcohol, parabens and dyes, offering a more environmentally conscious, free-from option for those who are looking to add extra volume, body and lift to the hair. The versatile hair product has the potential to be used before or after styling—as well as on wet or dry hair—to create long-lasting looks.
Sustainable packaging solutions are top-of-mind for consumers who are passionate about minimizing waste and reducing their carbon footprint.
Image Credit: Tresemme