Prose, the made-to-order beauty brand, recently launched its new Hairbrush Collection that can be customized for consumers' personal needs. These handmade new brushes boast boar bristles (with the option for a 24k vegan bristle), a naturally-sourced rubber cushion, and a lightweight beechwood handle that is hand-polished for dexterity. Consumers can also choose to have their hand-made hairbrush engraved with three initials for a bespoke monogram.
Customers can visit the Prose consultation webpage to see a recommendation of the best brush for your hair needs. Moreover, consumers will receive detailed instructions and care tips for their Prose hairbrush that will ensure this bespoke tool stays in premium quality for a very long time.
Image Credit: Prose
Why This Trend Is Growing
- Custom Hair Tools
- Brands can capitalize by creating personalized hairbrushes and other hair tools that cater to the unique needs of consumers.
- Sustainable Beauty
- There is an opportunity to disrupt the beauty industry by offering handmade and eco-friendly hairbrushes with vegan bristles and naturally-sourced materials.
- Personalized Consultations
- Businesses can create a personalized consultation experience for their customers, recommending hair tools based on individual hair needs and preferences.
Industries Being Reshaped
- Beauty
- Beauty brands can incorporate handmade, personalized and eco-friendly hairbrushes catered to consumers' unique needs.
- Personalized Gifts
- There is an opportunity in the gift industry to create sentimental and bespoke hairbrushes with customized monograms for loved ones.
- Sustainability
- Businesses can create handmade and eco-friendly hairbrushes with naturally-sourced materials, that are reusable and long-lasting, to reduce waste and promote sustainability.
