This year, consumers can look forward to a new product from SheaMoisture called the Power Greens Hair Tea Rinse, which is packed with nourishing green ingredients like avocado, kale and antioxidant-rich green tea, plus moringa. The product is formulated to nourish and soften hair, especially when it is weak, dull or difficult to manage. The tea-infused hair rinse is meant to be used to pre-cleanse the scalp—as PopSugar describes, "you'll actually use the formula on your scalp like you would a toner for your face."
Those who are looking for next-level hair health are turning to pre-wash treatments that show extra love to the hair and scalp with ingredients that are ultra-nourishing, deeply cleansing and effective for addressing specific hair concerns.
Image Credit: SheaMoisture
What's Driving This Trend
- Pre-wash Treatments
- Opportunity for creating innovative hair care solutions that provide extra nourishment and address specific hair concerns before shampooing.
- Tea-infused Products
- Disruptive potential in developing hair care products infused with tea, which offer nourishing and cleansing properties.
- Scalp Toners
- Opportunity for creating toner-like formulas for the scalp that promote scalp health and improve hair manageability.
Who This Affects Most
- Hair Care
- Hair care industry can explore the development of pre-wash treatments that offer extra nourishment and address specific hair concerns.
- Natural Beauty
- Natural beauty industry can leverage the potential of tea-infused ingredients to create innovative hair care products that cater to conscious consumers.
- Personal Care
- Opportunity for personal care brands to introduce scalp toners that promote scalp health and enhance the overall hair care experience.
