SheaMoisture's Power Greens Hair Tea Rinse is a Pre-Cleanse Treatment
Laura McQuarrie — January 3, 2020 — Fashion
References: sheamoisture & popsugar
This year, consumers can look forward to a new product from SheaMoisture called the Power Greens Hair Tea Rinse, which is packed with nourishing green ingredients like avocado, kale and antioxidant-rich green tea, plus moringa. The product is formulated to nourish and soften hair, especially when it is weak, dull or difficult to manage. The tea-infused hair rinse is meant to be used to pre-cleanse the scalp—as PopSugar describes, "you'll actually use the formula on your scalp like you would a toner for your face."
Those who are looking for next-level hair health are turning to pre-wash treatments that show extra love to the hair and scalp with ingredients that are ultra-nourishing, deeply cleansing and effective for addressing specific hair concerns.
Image Credit: SheaMoisture
Those who are looking for next-level hair health are turning to pre-wash treatments that show extra love to the hair and scalp with ingredients that are ultra-nourishing, deeply cleansing and effective for addressing specific hair concerns.
Image Credit: SheaMoisture
Trend Themes
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Pre-wash Treatments — Opportunity for creating innovative hair care solutions that provide extra nourishment and address specific hair concerns before shampooing.
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Tea-infused Products — Disruptive potential in developing hair care products infused with tea, which offer nourishing and cleansing properties.
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Scalp Toners — Opportunity for creating toner-like formulas for the scalp that promote scalp health and improve hair manageability.
Industry Implications
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Hair Care — Hair care industry can explore the development of pre-wash treatments that offer extra nourishment and address specific hair concerns.
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Natural Beauty — Natural beauty industry can leverage the potential of tea-infused ingredients to create innovative hair care products that cater to conscious consumers.
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Personal Care — Opportunity for personal care brands to introduce scalp toners that promote scalp health and enhance the overall hair care experience.
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