Big brands create their own "time capsules" to invoke nostalgia in customers
Trend - Brands are harnessing the nostalgia associated with "time capsules" by creating their own versions of them. Packages, offerings or experiences that use their branded products and services to bring back past memories create unique experiences for customers.
Insight - Many consumers have memories of creating and unearthing their own versions of time capsules, and the feelings of nostalgia that these experiences brought on. Evoking strong memories from the past creates a strong impression on people, and leaves them with an intimate connection to their past selves–and often more reflection on their current lives. Thus, brands harnessing this nostalgia and reflection are able to create intimate connections with their customers.
Insight - Many consumers have memories of creating and unearthing their own versions of time capsules, and the feelings of nostalgia that these experiences brought on. Evoking strong memories from the past creates a strong impression on people, and leaves them with an intimate connection to their past selves–and often more reflection on their current lives. Thus, brands harnessing this nostalgia and reflection are able to create intimate connections with their customers.
Workshop Question - How could your brand create its own version of a time capsule for customers?
