Adobe is no stranger to innovating for creatives but its new Adobe Project Rush focuses primarily on social media professionals and offering them a tool to edit videos on any device. Project Rush will be part of Adobe's Creative Cloud subscription but like Adobe Spark tools, this new service will be available on standalone subscription. The new service is currently accepting applications for a beta tester but have not stated an official launch for the service.
Unlike previous Adobe video editing tools, Adobe Project Rush combines the underlying engines of Adobe's three big video-creation tools. These engines have been combined and tweaked into Adobe Project Rush, but have been made simpler and streamlined to work on any device. Projects created on this platform are synced automatically to the Adobe cloud which also handles all the heavy lifting done in the editing process.
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