Category
Fashion
Scaled Restraint
Trend cluster
Category
Cosmetic
Algae
Algae is infused into makeup products to enhance their benefits.
2.9
Trend score
Trend
What is the Cosmetic Algae trend?
Cosmetic Algae: With algae now being a popular ingredient in skincare products due to its high antioxidant and nutrient content, cosmetic brands are adopting the ingredient into makeup products in order to boost their benefits. These products aim to enhance physical appearance immediately, and benefit the skin longterm.
Insight
The consumer insight behind the Cosmetic Algae trend
Consumers are increasingly looking for products and services that enable them to streamline their routines–whether that involves getting ready, working, or recreational activities. Products that offer hybrid functions are especially popular for busy consumers as they look to get all the benefits they can with as little time or effort possible. This allows for more structured and productive daily routines.
Trend themes
Themes within the Cosmetic Algae trend
Three behaviours holding the trend together01
Hybrid Beauty Products
Beauty brands are developing products that offer hybrid functions to meet busy consumers' demands. Disruptive innovation opportunities include developing multi-use products with ingredients that provide both short-term and long-term benefits.
02
Plant-Based and Vegan Cosmetics
Cosmetic brands are developing plant-based and vegan formulas to meet the growing demand from consumers who seek natural and sustainable products. Disruptive innovation opportunities include exploring alternative ingredients and packaging materials to reduce the environmental impact of cosmetics.
03
Functional and Long-Lasting Makeup
Cosmetic brands are developing functional and long-lasting formulas to meet consumers' demands for versatile and durable products. Disruptive innovation opportunities include formulating sweat-proof and water-resistant products that remain effective during physical activities.
Industry implications
What the Cosmetic Algae trend means for industry
Where the trend changes the playbookFor
Personal Care and Skincare
The personal care and skincare industries can reference the trend towards hybrid beauty products and plant-based and vegan cosmetics to develop products that meet consumers' needs for multitasking and sustainable beauty solutions.
For
Cosmetics and Makeup
The cosmetics and makeup industries can reference the trend towards long-lasting and functional makeup to develop products that remain effective during physical activities and offer versatile use.
For
Natural and Organic Products
The natural and organic product industry can reference the trend towards plant-based and vegan cosmetics to develop natural and sustainable beauty products that meet consumers' ethical and environmental concerns.
Workshop question
How could your brand streamline its customers' day-to-day?
Trend signals
Trend signals for Cosmetic Algae
Trend score 2.9 out of 10, from popularity 39%, activity 41%, freshness 9%.
Popularity39%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Cosmetic Algae trend
4 featured examples from Apr 27, 2019 to Jan 17, 2020CategoryFashion
Serum-Inspired Lip Treatments
The Lip Volumizer by La Mer Features Its Iconic Miracle Broth
The cosmetics industry can explore the potential of multi-use lip treatments to offer versatile and convenient products to consumers.
CategoryFashion
Volumizing Sweat-Proof Mascaras
Tarte Cosmetics' Surfer Curl Mascara Boasts a Vegan Formula
The cosmetics industry can explore disruptive innovation opportunities by developing sweat-proof and vegan formulas to cater to the demands of active and eco-conscious consumers.
CategoryFashion
Color-Correcting Eye Creams
Boscia's Brilliantly Hued Indigo Eye Cream Disguises Dark Circles
The beauty and skincare industry can capitalize on the trend of color-correcting eye creams by innovating new formulas and incorporating natural, skin-friendly ingredients.
CategoryFashion
Invisible Beauty Illuminators
Lumene's Invisible Illumination Range is Brightening & Hydrating
Skincare companies can create weightless products that give natural color coverage and intense hydration, merging the benefits of skincare and cosmetics.
