Algae is infused into makeup products to enhance their benefits
Trend - With algae now being a popular ingredient in skincare products due to its high antioxidant and nutrient content, cosmetic brands are adopting the ingredient into makeup products in order to boost their benefits. These products aim to enhance physical appearance immediately, and benefit the skin longterm.
Insight - Consumers are increasingly looking for products and services that enable them to streamline their routines–whether that involves getting ready, working, or recreational activities. Products that offer hybrid functions are especially popular for busy consumers as they look to get all the benefits they can with as little time or effort possible. This allows for more structured and productive daily routines.
Insight - Consumers are increasingly looking for products and services that enable them to streamline their routines–whether that involves getting ready, working, or recreational activities. Products that offer hybrid functions are especially popular for busy consumers as they look to get all the benefits they can with as little time or effort possible. This allows for more structured and productive daily routines.
Workshop Question - How could your brand streamline its customers' day-to-day?
