The Prada Time Capsule program is a new offering from the fashion brand that commemorates its revamped website and enables style-conscious consumers with a hip range of limited-edition styles.
The first release as part of the collection is the 'JANUARY' shirt that is a new take on the brand's classic cotton poplin camp shirt and covers in an all-over graphic print. The shirt showcases a seaside holiday with visual imagery that is distinctly retro to call to mind the aesthetic of vacation scenes from yesteryear. The shirt features a logo created by creative studio OMA and will each have a serial number.
The Prada Time Capsule program will be offering just 50 example of the shirt for sale for 24 hours starting on January 2 with the next release slated for February 6.
Image Credit: Prada