"Sound therapy" functions are integrated into day-to-day items and rituals
Trend - With the growth of "sound therapy" apps and services, which are designed to elicit a range of positive emotions or relaxation in those who use them, sound therapy is now being integrated into everyday rituals. Whether for sleep or for boosting productivity, sound therapy-integrated products are designed with the aim of enhancing consumers' lives.
Insight - Today's North American consumer is increasingly aware of the importance of integrating mental health-boosting routines into their lives. This comes as activists work to reduce the stigma associated with mental illness, and as epidemics like self-reported loneliness are on the rise. This enhanced awareness has led to consumers focusing on both micro and macro solutions that prioritize their health–both physically and mentally.
Insight - Today's North American consumer is increasingly aware of the importance of integrating mental health-boosting routines into their lives. This comes as activists work to reduce the stigma associated with mental illness, and as epidemics like self-reported loneliness are on the rise. This enhanced awareness has led to consumers focusing on both micro and macro solutions that prioritize their health–both physically and mentally.
Workshop Question - How could your brand better prioritize the mental health of its customers or employees?
Trend Themes
-
Sound Therapy-integrated Products — With the rise of 'sound therapy' apps, sound therapy is now being integrated into everyday rituals, specifically for sleep and productivity enhancement.
-
Importance of Mental Health-boosting Routines — Today's North American consumer has an increased awareness of integrating mental health-boosting routines into their lives, causing a rise in micro and macro solutions that prioritize their health both physically and mentally.
-
Therapeutic VR Experiences — As VR technology continues to advance, curated therapeutic VR experiences are being created as a solution for those who may have a fear of flying.
Industry Implications
-
Home and Lifestyle — Business professionals in the home and lifestyle industry can focus on sound therapy concepts, like the Intellibed Sleep Genius Smart Base, to enhance rest periods.
-
Travel and Tourism — With the integration of therapeutic VR experiences in-flight, the travel and tourism industry can cater to passengers who experience flight anxiety.
-
Childhood Development — In the childhood development industry, night lights like the Hatch Baby Rest Night Light can be developed with connectivity capabilities to promote healthy sleep patterns.
