Category
Lifestyle
Assisted Choices
Trend cluster
Category
Integrated
Therapy
"Sound therapy" functions are integrated into day-to-day items and rituals.
5.2
Trend score
Trend
What is the Integrated Therapy trend?
Integrated Therapy: With the growth of "sound therapy" apps and services, which are designed to elicit a range of positive emotions or relaxation in those who use them, sound therapy is now being integrated into everyday rituals. Whether for sleep or for boosting productivity, sound therapy-integrated products are designed with the aim of enhancing consumers' lives.
Insight
The consumer insight behind the Integrated Therapy trend
Today's North American consumer is increasingly aware of the importance of integrating mental health-boosting routines into their lives. This comes as activists work to reduce the stigma associated with mental illness, and as epidemics like self-reported loneliness are on the rise. This enhanced awareness has led to consumers focusing on both micro and macro solutions that prioritize their health–both physically and mentally.
Trend themes
Themes within the Integrated Therapy trend
Three behaviours holding the trend together01
Sound Therapy-Integrated Products
With the rise of 'sound therapy' apps, sound therapy is now being integrated into everyday rituals, specifically for sleep and productivity enhancement.
02
Importance of Mental Health-Boosting Routines
Today's North American consumer has an increased awareness of integrating mental health-boosting routines into their lives, causing a rise in micro and macro solutions that prioritize their health both physically and mentally.
03
Therapeutic VR Experiences
As VR technology continues to advance, curated therapeutic VR experiences are being created as a solution for those who may have a fear of flying.
Industry implications
What the Integrated Therapy trend means for industry
Where the trend changes the playbookFor
Home and Lifestyle
Business professionals in the home and lifestyle industry can focus on sound therapy concepts, like the Intellibed Sleep Genius Smart Base, to enhance rest periods.
For
Travel and Tourism
With the integration of therapeutic VR experiences in-flight, the travel and tourism industry can cater to passengers who experience flight anxiety.
For
Childhood Development
In the childhood development industry, night lights like the Hatch Baby Rest Night Light can be developed with connectivity capabilities to promote healthy sleep patterns.
Workshop question
How could your brand better prioritize the mental health of its customers or employees?
Trend signals
Trend signals for Integrated Therapy
Trend score 5.2 out of 10, from popularity 78%, activity 71%, freshness 9%.
Popularity78%
Activity71%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Integrated Therapy trend
4 featured examples from Jun 15, 2018 to Jan 28, 2020CategoryArt & Design
Sound Therapy Smart Beds
The Intellibed Sleep Genius Smart Base Helps Lull Users to Sleep
Innovative sleep technology can be incorporated into furniture design, creating smart beds that offer enhanced comfort and relaxation.
CategoryLifestyle
Noise Pollution-Neutralizing Devices
The 'LectroFan' Makes Any Space Prime for Rest or Relaxation
There are disruptive innovation opportunities within consumer electronics for companies developing noise pollution-neutralizing devices.
CategoryLife-Stages
Multifunctional Childhood Nightlights
The Hatch Baby Rest Night Light Helps Kids Rest Easy
The Hatch Baby Rest Night Light is a disruptive innovation opportunity in the children's sleep assistive devices industry.
CategoryTech
VR Flight Entertainment
British Airways Will Trial In-Flight VR for First Class Passengers
The airline industry has an opportunity to innovate by providing in-flight VR entertainment, particularly for first class passengers.
