"Sound therapy" functions are integrated into day-to-day items and rituals
Trend - With the growth of "sound therapy" apps and services, which are designed to elicit a range of positive emotions or relaxation in those who use them, sound therapy is now being integrated into everyday rituals. Whether for sleep or for boosting productivity, sound therapy-integrated products are designed with the aim of enhancing consumers' lives.
Insight - Today's North American consumer is increasingly aware of the importance of integrating mental health-boosting routines into their lives. This comes as activists work to reduce the stigma associated with mental illness, and as epidemics like self-reported loneliness are on the rise. This enhanced awareness has led to consumers focusing on both micro and macro solutions that prioritize their health–both physically and mentally.
Insight - Today's North American consumer is increasingly aware of the importance of integrating mental health-boosting routines into their lives. This comes as activists work to reduce the stigma associated with mental illness, and as epidemics like self-reported loneliness are on the rise. This enhanced awareness has led to consumers focusing on both micro and macro solutions that prioritize their health–both physically and mentally.
Workshop Question - How could your brand better prioritize the mental health of its customers or employees?
