Aizome Bedding's Traditionally Dyed Bedding Promotes Natural Health
Laura McQuarrie — May 2, 2018 — Lifestyle
References: indiegogo & prnewswire
Through a crowdfunding campaign on Indiegogo, Aizome Bedding is launching its range of organic cotton indigo bedding to promote improved skin health and a better quality sleep.
While Japanese indigo-dyed fabrics are by no means new, Aizome Bedding is reviving the technique and putting a health-focused spin on its fabrics as an alternative to ones that use chemical dyes—which can be irritating to the skin and other parts of one's well-being.
Aizome Bedding's indigo-dyed bedding boasts a unique color, health benefits and a production process that requires significantly less water than what is required to produce a chemically dyed product. The combination of organic cotton and indigo dye produces a bedding solution with hypoallergenic qualities to help eliminate dust, detritus, oil, dust mites and more from building up in one's sleeping environment.
While Japanese indigo-dyed fabrics are by no means new, Aizome Bedding is reviving the technique and putting a health-focused spin on its fabrics as an alternative to ones that use chemical dyes—which can be irritating to the skin and other parts of one's well-being.
Aizome Bedding's indigo-dyed bedding boasts a unique color, health benefits and a production process that requires significantly less water than what is required to produce a chemically dyed product. The combination of organic cotton and indigo dye produces a bedding solution with hypoallergenic qualities to help eliminate dust, detritus, oil, dust mites and more from building up in one's sleeping environment.
Trend Themes
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Organic Indigo Bedding — Opportunity for businesses to develop organic bedding solutions dyed with indigo for improved skin health and a more sustainable production process.
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Chemical-free Dyeing — Disruptive innovation opportunity lies in creating alternative dyeing techniques that eliminate the use of chemical dyes in bedding, promoting natural health benefits.
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Hypoallergenic Bedding — Meeting the demand for hypoallergenic bedding that is free from dust, detritus, oil, and dust mites through the use of organic cotton and indigo dye in production.
Industry Implications
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Home Furnishings — Home furnishing companies can explore the production of organic indigo-dyed bedding to cater to the growing demand for natural, hypoallergenic solutions.
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Textile Manufacturing — Opportunity for textile manufacturers to adopt health-focused dyeing techniques and produce chemical-free indigo-dyed bedding as an innovative and eco-friendly alternative.
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Eco-friendly Products — Businesses in the eco-friendly products industry can incorporate organic cotton indigo bedding in their offerings, providing customers with a sustainable option for a healthier sleep environment.
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