Dissolvable packaging offers short-term waste-reduction
Trend - Packaging that’s water-soluble is increasingly common in a variety of industries as brands attempt to reduce their contributions to the excessive waste that CPG goods produce around the world.
Insight - Consumers are beginning to understand more about how their personal habits contribute to environmental damage, however the ways in which the majority of items are produced in the modern day make it difficult for them to change their lifestyles. Products that tend to be wasteful remain popular for their convenience, and those that are less environmentally harmful tend to be costly or inaccessible. Thus, consumers appreciate brands that empower them to consume more consciously in a way that doesn’t alter their lifestyles to a large degree.
Insight - Consumers are beginning to understand more about how their personal habits contribute to environmental damage, however the ways in which the majority of items are produced in the modern day make it difficult for them to change their lifestyles. Products that tend to be wasteful remain popular for their convenience, and those that are less environmentally harmful tend to be costly or inaccessible. Thus, consumers appreciate brands that empower them to consume more consciously in a way that doesn’t alter their lifestyles to a large degree.
Workshop Question - How could your brand better empower its customers to adopt eco-friendly habits?
Trend Themes
1. Water-soluble Packaging - More brands are embracing water-soluble packaging as a way to reduce their environmental footprint and cater to a more conscious consumer base.
2. Sustainable Packaging Solutions - Designers and businesses are working on developing innovative packaging solutions that reduce plastic waste and encourage circular design principles.
3. Multi-purpose Packaging - Multi-purpose packaging that combines different products into one object is gaining popularity as a way to reduce waste and offer consumers convenience.
Industry Implications
1. CPG Industry - The CPG industry is under pressure to reduce its environmental impact and embrace sustainable packaging solutions.
2. Shipping and Logistics Industry - The shipping and logistics industry is adopting water-soluble packaging as a way to reduce the amount of waste generated by its operations.
3. Hospitality Industry - The hospitality industry is exploring eco-friendly laundry solutions, including water-soluble laundry bags, to improve their sustainability profile and reduce waste.
