Dissolvable packaging offers short-term waste-reduction
Trend - Packaging that’s water-soluble is increasingly common in a variety of industries as brands attempt to reduce their contributions to the excessive waste that CPG goods produce around the world.
Insight - Consumers are beginning to understand more about how their personal habits contribute to environmental damage, however the ways in which the majority of items are produced in the modern day make it difficult for them to change their lifestyles. Products that tend to be wasteful remain popular for their convenience, and those that are less environmentally harmful tend to be costly or inaccessible. Thus, consumers appreciate brands that empower them to consume more consciously in a way that doesn’t alter their lifestyles to a large degree.
Insight - Consumers are beginning to understand more about how their personal habits contribute to environmental damage, however the ways in which the majority of items are produced in the modern day make it difficult for them to change their lifestyles. Products that tend to be wasteful remain popular for their convenience, and those that are less environmentally harmful tend to be costly or inaccessible. Thus, consumers appreciate brands that empower them to consume more consciously in a way that doesn’t alter their lifestyles to a large degree.
Workshop Question - How could your brand better empower its customers to adopt eco-friendly habits?
