Grooming brands leverage design to elevate the aesthetic of the razor
Trend - Brands are creating products in the male grooming space that appeal to high-income consumers. With a focus on luxury, these companies are leveraging design to create offerings that are aesthetically appealing, with an elevated degree of usability.
Insight - Contemporary consumers take their self-care rituals quite seriously and often look for ways to enhance the experience with luxurious connotations. As a result, many are on the lookout for products that are not only functional but ones that are thoughtfully designed and emphasize the importance of aesthetics. Amid the multitude of offerings, consumers are captivated by products that instill a desire in users to interact with the product on a daily basis.
Insight - Contemporary consumers take their self-care rituals quite seriously and often look for ways to enhance the experience with luxurious connotations. As a result, many are on the lookout for products that are not only functional but ones that are thoughtfully designed and emphasize the importance of aesthetics. Amid the multitude of offerings, consumers are captivated by products that instill a desire in users to interact with the product on a daily basis.
Workshop Question - How could your brand elevate the experience of your product/service?
Trend Themes
1. Luxury Male Grooming - Male grooming brands are creating products that appeal to high-income consumers by leveraging design to elevate the aesthetic of the razor.
2. Minimalist Design - The trend in male grooming products is towards minimalist designs that offer a luxurious experience beyond their functional use.
3. Multipurpose Grooming Tools - There is an emerging trend in the creation of grooming products that offer multiple functions, such as shaving and trimming, to streamline grooming processes and save time.
Industry Implications
1. Luxury Goods - The luxury goods industry can leverage the trend towards luxury male grooming, offering high-end products that cater to discerning customers.
2. Design - Design professionals can use the trend towards minimalist design to create functional, simple products that emphasize the importance of aesthetics and user experience.
3. Travel - The creation of compact, multipurpose grooming tools can cater to travelers who want to stay on top of their appearance on the go, presenting an opportunity for businesses in the travel industry to offer convenient grooming solutions.
4 Featured, 25 Examples:
94,008 Total Clicks
Date Range:
Apr 19 — Jan 20
Trending:
Warm
Consumer Insight Topics:
