Grooming brands leverage design to elevate the aesthetic of the razor
Trend - Brands are creating products in the male grooming space that appeal to high-income consumers. With a focus on luxury, these companies are leveraging design to create offerings that are aesthetically appealing, with an elevated degree of usability.
Insight - Contemporary consumers take their self-care rituals quite seriously and often look for ways to enhance the experience with luxurious connotations. As a result, many are on the lookout for products that are not only functional but ones that are thoughtfully designed and emphasize the importance of aesthetics. Amid the multitude of offerings, consumers are captivated by products that instill a desire in users to interact with the product on a daily basis.
Insight - Contemporary consumers take their self-care rituals quite seriously and often look for ways to enhance the experience with luxurious connotations. As a result, many are on the lookout for products that are not only functional but ones that are thoughtfully designed and emphasize the importance of aesthetics. Amid the multitude of offerings, consumers are captivated by products that instill a desire in users to interact with the product on a daily basis.
Workshop Question - How could your brand elevate the experience of your product/service?
4 Featured, 25 Examples:
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Date Range:
Apr 19 — Jan 20
Trending:
Warm
Consumer Insight Topics:
