Assisted Choices
Eco
Luggage
Environmentally friendly luggage production is increasingly popular.
Trend
What is the Eco Luggage trend?
Eco Luggage: Eco-friendly luggage is on the rise as consumers look to reduce their environmental impact, even in investment pieces. Made from recycled materials and long-lasting, these luggage pieces offer consumers peace of mind in their purchase decisions.
Insight
The consumer insight behind the Eco Luggage trend
As the consequences of climate change become more observable to the average consumer, changing personal habits to mitigate it has become top of mind. Travel is one industry where consumers contribute to environmental issues and they’re becoming increasingly wary of this fact. Thus, they’re opting for more sustainable travel options, in both micro and macro ways, in order to lessen some of their impact.
Trend themes
Themes within the Eco Luggage trend
Three behaviours holding the trend togetherEco-Friendly Travel Accessories
The rise of eco-friendly travel accessories showcases the increasing consumer concern over the environmental impact of travel, presenting opportunities for businesses to create sustainable luggage options.
Recycled Materials
Recycled materials are becoming more common in luggage design as they offer consumers eco-friendly products that also have durability, creating a disruptive innovation opportunity for businesses to implement sustainable and eco-friendly materials in their products.
Modular Design
Modular design in luggage is providing travelers with multi-functional options that let them carry all of their necessary gear and fit their unique needs, opening up disruptive innovation opportunities for businesses to create versatile and convenient luggage options.
Industry implications
What the Eco Luggage trend means for industry
Where the trend changes the playbookTravel Industry
The travel industry itself is ripe for disruption with eco-friendly options like the Going Places Eco-Luggage Collection leading the way for others to offer more sustainable options for their customers.
Manufacturing Industry
Manufacturing companies can create products with recycled materials and modular designs, which can lead to the production of a new eco-innovative product that not only meets current trends but also benefits the environment.
Fashion Industry
Fashion brands can tap into this growing trend by designing sustainable and eco-friendly products in order to pursue new business opportunities and meet the emerging consumer demand for responsible and sustainable fashion products.
Workshop question
How could your brand empower its customer to shop sustainably?
Trend signals
Trend signals for Eco Luggage
Trend score 4.9 out of 10, from popularity 69%, activity 71%, freshness 9%.
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Evidence
Examples of the Eco Luggage trend
4 featured examples from Oct 25 to Dec 3, 2019Eco Luxury Travel Bags
The Oak & Rove Kennedy Weekender Has More Than 20 Pockets
The use of recycled materials in luxury travel bags aligns with the growing demand for sustainable fashion, presenting a disruptive innovation opportunity in the industry.
Lifeproof Travel-Ready Backpacks
The 'Ascendant Pack' Has a Modular Four-in-One Design
Modular backpacks can offer easy access and organization for sporting equipment during outdoor activities.
Recycled Material Suitcases
The 'PHOENX' Sustainable Luggage Has an Eco Profile
Players in the Luggage industry can respond to environmentally friendly customer preferences by manufacturing suitcases made of recycled materials.
Recycled Plastic Travel Cases
The Going Places Eco-Luggage Collection is Sustainably Chic
Companies in the travel industry can embrace this trend by creating sustainable travel products and implementing environmentally responsible practices in their operations.