Portable hair-cleansing products come in wipe format
Trend - The continued popularity of dry shampoo has resulted in brands offering it in increasingly convenient formats, including in wipe and blotting paper form. These products enhance the portability of standard dry shampoos.
Insight - For today’s consumer, maintaining their appearance as they juggle personal and professional responsibilities can be time-consuming. The pressure to maintain a socially accepted appearance is particularly high on women, who are often held to higher standards for how they present themselves in professional environments, at events, and even within the home. Being on-the-go on a consistent basis can prevent modern consumers from transitioning between workplace, events and personal responsibilities effectively, and so brands that offer portability and convenience in this regard are crucial in allowing such consumers to maintain balance.
Insight - For today’s consumer, maintaining their appearance as they juggle personal and professional responsibilities can be time-consuming. The pressure to maintain a socially accepted appearance is particularly high on women, who are often held to higher standards for how they present themselves in professional environments, at events, and even within the home. Being on-the-go on a consistent basis can prevent modern consumers from transitioning between workplace, events and personal responsibilities effectively, and so brands that offer portability and convenience in this regard are crucial in allowing such consumers to maintain balance.
Workshop Question - How could your brand better prioritize convenience and portability?
Trend Themes
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Portable Hair-care Wipes — Brands offering hair-care products on-the-go in convenient wipe and blotting paper form.
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Dry Shampoo Alternatives — Increasing options for the popular dry shampoo market, including wipes and blotting papers.
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Travel-friendly Hair-care Products — Brands that offer portability and convenience for hair-care products are crucial for maintaining balance in today's on-the-go lifestyles.
Industry Implications
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Beauty and Personal Care — This industry can pivot their current popular dry shampoo market by introducing new formats such as wipe and blotting papers.
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Travel and Tourism — Businesses in the travel and tourism industry can market to consumers on-the-go looking for travel-friendly options such as travel-sized and portable hair products.
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Fitness and Wellness — Entrepreneurs in the fitness and wellness industry can develop innovative products for active individuals who need products for a quick refresh after exercise.
4 Featured, 34 Examples:
75,811 Total Clicks
Date Range:
Sep 17 — Jan 20
Trending:
Average
Consumer Insight Topics:
