Category
Lifestyle
Assisted Choices
Trend cluster
Category
Sparkling
Prebiotic
Sparkling prebiotic beverages are a healthy alternative to sodas.
2.9
Trend score
Trend
What is the Sparkling Prebiotic trend?
Sparkling Prebiotic: Sparkling beverages that are based in prebiotics are on the rise, and offer consumers health benefits that include digestive support and enhanced calcium absorption. These beverages combine function and flavor to offer practical alternatives to the less nutritious options that make up the beverage market.
Insight
The consumer insight behind the Sparkling Prebiotic trend
Today's modern consumer is well-versed in the products, services and ingredients that work best for them. Thanks to the ease with which they can now research products, a particular focus on ingredients can be observed. Thus, the “alternative” and “artisan” markets have seen growth, as they tend to offer functional, and—in the eyes of the consumer—more trustworthy products that avoid the “fluff” of grand marketing campaigns and branding.
Trend themes
Themes within the Sparkling Prebiotic trend
Three behaviours holding the trend together01
Sparkling Prebiotic Beverages
The rise of prebiotic-based sparkling beverages offers consumers a healthier, flavorful alternative to traditional sodas.
02
Functional Sparkling Tonics
Health-conscious consumers are turning to sparkling tonics that offer more than just hydration, providing opportunities for functional beverage brands to offer unique flavor profiles that include prebiotics, antioxidants, and electrolytes.
03
Botanically Driven Soft Drinks
Organic, natural soft drinks that incorporate botanicals and other plant-based ingredients are gaining popularity, presenting an opportunity for beverage brands to create better-for-you beverages that support the gut and provide functional benefits.
Industry implications
What the Sparkling Prebiotic trend means for industry
Where the trend changes the playbookFor
Food & Beverage Industry
The rise of prebiotic-based sparkling beverages, functional tonics, and botanical soft drinks offers innovative beverage brands a chance to differentiate themselves in a crowded market and appeal to health-conscious consumers seeking alternative options to traditional sodas.
For
Wellness Industry
The popularity of gut health beverages and prebiotic-based drinks highlights an opportunity for wellness brands to tap into the demand for functional beverages that support the microbiome and offer nutritional benefits.
For
Natural & Organic Industry
Organic, natural soft drink brands that incorporate botanicals and natural sweeteners are poised to appeal to consumers seeking better-for-you options in the non-alcoholic beverage market.
Workshop question
How could your brand better combine both function and convenience in its product/service?
Trend signals
Trend signals for Sparkling Prebiotic
Trend score 2.9 out of 10, from popularity 47%, activity 33%, freshness 9%.
Popularity47%
Activity33%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Sparkling Prebiotic trend
4 featured examples from Jun 1 to Dec 31, 2019CategoryLifestyle
Sparkling Prebiotic Beverages
Mayawell Makes Agave-Based Drinks That Nourish the Gut
An industry that could benefit from offering more prebiotic beverages and products to cater to health-conscious consumers who are interested in promoting gut health.
CategoryLifestyle
Prebiotic Root Beers
Olipop's Classic Root Beer is Full of Botanicals & Fiber to Support the Gut
Disruptive innovation opportunity: Introduce healthier and more functional soda alternatives to meet the growing demand for better-for-you beverages.
CategoryLifestyle
Functional Sparkling Tonics
UbU Boasts Unique Flavors & Antioxidants, Probiotics & Electrolytes
The beverage industry can capitalize on the trend of functional sparkling tonics by introducing healthier and flavorful alternatives to traditional soda.
CategoryLifestyle
Sparkling Ginger Drinks
Sunomi Makes Effervescent Switchel Beverages with Apple Cider Vinegar
Opportunity for beverage companies to tap into the demand for wellness-focused beverages and create innovative products with unique flavors and formulations.
