Sparkling prebiotic beverages are a healthy alternative to sodas
Trend - Sparkling beverages that are based in prebiotics are on the rise, and offer consumers health benefits that include digestive support and enhanced calcium absorption. These beverages combine function and flavor to offer practical alternatives to the less nutritious options that make up the beverage market.
Insight - Today's modern consumer is well-versed in the products, services and ingredients that work best for them. Thanks to the ease with which they can now research products, a particular focus on ingredients can be observed. Thus, the “alternative” and “artisan” markets have seen growth, as they tend to offer functional, and—in the eyes of the consumer—more trustworthy products that avoid the “fluff” of grand marketing campaigns and branding.
Insight - Today's modern consumer is well-versed in the products, services and ingredients that work best for them. Thanks to the ease with which they can now research products, a particular focus on ingredients can be observed. Thus, the “alternative” and “artisan” markets have seen growth, as they tend to offer functional, and—in the eyes of the consumer—more trustworthy products that avoid the “fluff” of grand marketing campaigns and branding.
Workshop Question - How could your brand better combine both function and convenience in its product/service?
