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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,352 more

Auto Omnichannel

Traditional car dealerships are shifting toward digital means for Millennials

Trend - In the past few years, the fate of the auto industry has been called into question as Millennials increasingly decide against purchasing a car. Some car companies are looking to alleviate this by offering easier car purchasing options that leverage digital features.

Insight - It's no secret that Millennial consumers are accustomed to online shopping and the ease it offers. Though some bemoan this as a trait of a generation that is too hesitant to "grow up," this generation wants traditional adulthood through more contemporary methods. Companies within industries built on a sense of convention can both service, and impress the Millennial consumer by working against the status quo and providing ease of use.
Workshop Question - What is one tradition within your industry that could be challenged to accommodate the Millenial consumer?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
116,329 Total Clicks
Date Range:
Aug 18 — Jan 20
Trending:
Fresh and Hot
Consumer Insight Topics:

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