Category
Autos
Racing Homage
Trend cluster
Category
Auto
Omnichannel
Traditional car dealerships are shifting toward digital means for Millennials.
5.3
Trend score
Trend
What is the Auto Omnichannel trend?
Auto Omnichannel: In the past few years, the fate of the auto industry has been called into question as Millennials increasingly decide against purchasing a car. Some car companies are looking to alleviate this by offering easier car purchasing options that leverage digital features.
Insight
The consumer insight behind the Auto Omnichannel trend
It's no secret that Millennial consumers are accustomed to online shopping and the ease it offers. Though some bemoan this as a trait of a generation that is too hesitant to "grow up," this generation wants traditional adulthood through more contemporary methods. Companies within industries built on a sense of convention can both service, and impress the Millennial consumer by working against the status quo and providing ease of use.
Trend themes
Themes within the Auto Omnichannel trend
Three behaviours holding the trend together01
Digital Car Purchasing Options
Offering car purchasing options that leverage digital features can service and impress the Millennial consumer, who demand ease of use and convenience.
02
Online Car Sales
Offering online car sales is a popular option, as many consumers prefer the convenience of online purchases.
03
Advanced Virtual Shopping Experiences
Virtual showrooms with 360-degree views, augmented reality, and new finance options offer an optimal virtual shopping experience for car shoppers.
Industry implications
What the Auto Omnichannel trend means for industry
Where the trend changes the playbookFor
Auto Dealerships
Traditional auto dealerships can leverage digital features to capture the Millennial consumer and compete with hyper-specific online retail sites.
For
E-commerce
The trend towards offering digital purchasing options, online car sales, and advanced virtual shopping experiences demonstrate how e-commerce is revolutionizing the auto industry.
For
Virtual Reality
Advanced virtual shopping experiences and virtual showrooms offer a new frontier for the auto industry and demonstrate how virtual reality technology is disrupting the industry.
Workshop question
What is one tradition within your industry that could be challenged to accommodate the Millenial consumer?
Trend signals
Trend signals for Auto Omnichannel
Trend score 5.3 out of 10, from popularity 72%, activity 77%, freshness 11%.
Popularity72%
Activity77%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Auto Omnichannel trend
8 featured examples from Aug 15, 2018 to Mar 25, 2022CategoryAutos
Next-Gen Vehicle Shopping Concepts
ZeroLight, Cadillac & Amazon Shared a New Vision at CES 2020
Opportunity for disruptive innovation in expanding e-commerce platforms, like Amazon, to include vehicle sales.
CategoryAutos
Automotive Metaverse Boutiques
This Virtual GM Experience Shares Electric Vehicle Innovation
As electric vehicle technology continues to advance, there is a huge opportunity for disruption in the automotive industry to create more efficient and environmentally-friendly ve…
CategoryAutos
Contactless Car Vending Machines
Auto Trader Created a Stress-Free Way to Purchase a Car
The automotive industry can benefit from implementing car vending machines as a disruptive innovation that transforms the traditional car buying process.
CategoryAutos
Custom Camper Van Marketplaces
'Conversion Trader' Supports the Van Life Movement
The custom camper van marketplace could be a disruptive innovation opportunity for the automotive industry to embrace the trend of mobile living vehicles.
CategoryAutos
Online Car Sales
Porsche Will Allow Its Customers to Purchase Cars Through an Online Process
The automotive industry has an opportunity to disrupt traditional car sales models by offering online sales options.
CategoryAutos
Advanced Virtual Shopping Experiences
Toyota's Virtual Showroom is Equipped with Augmented Reality
The automotive industry can adopt advanced virtual shopping experiences to enhance customer engagement and simplify the buying process.
CategoryAutos
Used Car Delivery Apps
Clutch Lets You Buy A Car Online and Have it Delivered to Your Door
By offering a seamless online auto purchase and delivery experience, companies can disrupt the traditional dealership model and gain market share.
CategoryAutos
Online Car-Buying Sites
Clicklane Operates Online and Saves People a Trip to the Dealership
Online car-buying platforms like Clicklane are disrupting traditional car dealerships and changing the consumer buying experience
