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Travel-related brands curate personalized experiences for passengers
Implications - With travel and vehicular brands constantly seeking to enhance passengers' perceived comfort, these brands are offering personalized forms of entertainment for each individual customer who's seated. These designs allow for brands to give the impression that they care for their customer, strengthening loyalty as a result.

Homework Question - How could your brand better incorporate personalization into its product or service? [More]

SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
63,770 Total Clicks
Feb 16 - Nov 18
This Month and Warm
TechWorldAutosTravel
Automobile producers adapt to the spacial and design needs of urban professionals
Implications - Excessive car use in metropolises around the world continues to be a problem as urban populations rise, with some cities going so far as to ban cars altogether. Some car producers are adapting to concerns with space, pollution, and the fact that that cars slow down commutes for those who take public transport, by offering city-specific auto designs that claim to avert such negative consequences. This shift speaks to the consumer desire for less radical forms of altering lifestyle habits for the greater good.

Homework Question - How could your brand empower its consumer to make positive lifestyle changes? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
32,538 Total Clicks
Jun 18 - Oct 18
This Quarter and Warm
LifestyleAutos
Compact electric delivery methods enhance efficiency and reduce costs
Implications - Compact electric vehicles are being adopted into brands' delivery methods as a way to reduce the costs associated with delivering products via traditional delivery vehicles. More than cutting costs and enhancing efficiency for the brands they're owned by, such compact delivery methods also serve consumers seeking more eco-friendly modes of consumption.

Homework Question - How could your brand enhance efficiency while practicing eco-friendly production? [More]

SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
40,020 Total Clicks
Aug 17 - Aug 18
This Quarter and Average
AutosEco
Urban planning and scooter designs adopt to professional consumers' needs
Implications - With the rise of electric scooters used in North America, particularly in cities, brands and governments are prioritizing scooter and city designs that cater to the professional consumers who use them. These designs, whether they include dispersed charging stations or enhanced portability in the scooters themselves, are able to enhance the efficiency that urban professionals crave in their eco-friendly commutes.

Homework Question - How could your brand better personalize its products/services for its consumers? [More]

SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
86,347 Total Clicks
Sep 17 - Jul 18
This Year and Warm
Art & DesignAutosEco
The 6 Patterns of Opportunity & Top 18 Megatrends
Aftermarket products enable voice-assistant integration in vehicles
Implications - The integration of voice-assistance is expanding outside the home and into the vehicles of consumers. The use of such products enables drivers to stay focused on the road while utilizing their voice assistant for tasks that would previously require drivers to take their eyes off the road, such as for programming in directions. The rise of voice-assistance add-on products paves the way for tech-integration within vehicles that increase driver safety.

Homework Question - How can your brand’s products be easily integrated into various facets of a consumer’s lifestyle? [More]

SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
32,889 Total Clicks
Oct 17 - Jun 18
This Year and Mild
TechAutos
Automotive subscriptions make luxury cars more accessible to consumers
Implications - Car subscriptions offer consumers a new alternative to buying or leasing a car, appealing to consumers who are looking for more flexibility and convenience than traditional ownership entails. This evolution in ownership speaks to the rise of accessibility, particularly for luxury vehicles, that consumers might otherwise not have the ability to afford or necessity to own, especially those in metropolitan areas.

Homework Question - How can your brand look to make its luxury products more accessible? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
74,350 Total Clicks
Oct 17 - Jun 18
This Year and Average
AutosLuxury
Beyond cars, autonomous vehicles expand to include retail locations and more
Implications - Moving beyond cars, automotive and technology companies are developing more ambitious concepts when it comes to the possibilities of autonomous vehicles. Rolling out iterations of autonomous retail locations and more, this shift in focus shines a light on just how deeply integrated autonomous vehicles will be when it comes to the future of mobility.

Homework Question - What is your company's strategy when it comes to adapting to a more autonomous, integrated future of mobility? [More]

SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
52,167 Total Clicks
Jan 18 - Feb 18
This Year and Average
TechAutos
Trend Hunter Services
Taxi services revamp features in response to an influx of competitors
Implications - It is indisputable that the traditional taxi has been edged out by more convenient counterparts in recent years, and these services are having to revamp what they offer in response to this ever-increasing competition. This shift involves everything from technological changes to eco-friendly innovations, offering consumers the increasingly detailed purchase incentives they now seem to prioritize.

Homework Question - Think of the ways some of your competitors have been able to edge you out? How can you transform your own processes to counter some of these shifts? [More]

SCORE 5.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,437 Total Clicks
Apr 17 - Jan 18
This Year and Average
TechBusinessAutos
Brands employ tech to reduce instances of distracted driving
Implications - Using smartphones and other forms of tech within cars to avoid distracted driving seems counter intuitive, however that's exactly what brands are now offering. These innovations focus on driver safety, channeled through the very technologies that once detracted from it. This shift is evidence of the fact that marketing alone can be ineffective in the process of re-positioning certain products and services, and must be supported by enhanced processes in order to gain and maintain consumers' trust.

Homework Question - Think of what your brand offers, and how you might re-position it? Given the nature of your brand/work, could this re-positioning be done via marketing alone, or would it require enhanced products and processes? [More]

SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
59,709 Total Clicks
Jul 16 - Jan 18
This Year and Warm
TechAutos
Brands offer connected fleets that give them information directly from the road
Implications - Driving services are increasingly inserting smart technology into their fleets in order to better understand the various conditions and environments in which their services function. This shift allows businesses to collect more informed data on their practices, while also opening up new research avenues that can affect everything from urban planning to vehicle development – working to benefit both the micro and macro aspects of living in densely populated areas.

Homework Question - How can your brand insert itself into the bigger picture – both in the industry it specializes in, and outside of it? [More]

SCORE 5.2
Popularity
Activity
Freshness
Megatrends
Patterns
40,932 Total Clicks
Nov 17 - Jan 18
This Year and Average
TechAutos