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Taxi services revamp features in response to an influx of competitors
Implications - It is indisputable that the traditional taxi has been edged out by more convenient counterparts in recent years, and these services are having to revamp what they offer in response to this ever-increasing competition. This shift involves everything from technological changes to eco-friendly innovations, offering consumers the increasingly detailed purchase incentives they now seem to prioritize. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
55,082 Total Clicks
Apr 17 - Jan 18
New and Average
TechBusinessAutos
Brands employ tech to reduce instances of distracted driving
Implications - Using smartphones and other forms of tech within cars to avoid distracted driving seems counter intuitive, however that's exactly what brands are now offering. These innovations focus on driver safety, channeled through the very technologies that once detracted from it. This shift is evidence of the fact that marketing alone can be ineffective in the process of re-positioning certain products and services, and must be supported by enhanced processes in order to gain and maintain consumers' trust. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
45,805 Total Clicks
Jul 16 - Jan 18
New and Warm
TechAutos
Brands offer connected fleets that give them information directly from the road
Implications - Driving services are increasingly inserting smart technology into their fleets in order to better understand the various conditions and environments in which their services function. This shift allows businesses to collect more informed data on their practices, while also opening up new research avenues that can affect everything from urban planning to vehicle development – working to benefit both the micro and macro aspects of living in densely populated areas. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
25,093 Total Clicks
Dec 17 - Jan 18
This Week and Mild
TechAutos
Preventative car care takes the place of reactive repairs
Implications - Preventative car care is being channeled through service points and online, alerting vehicle owners of potential repair needs and giving them the opportunity to pursue proactive correction rather than emergency treatment. This shift comes as the reliance on vehicles grows, with consumers not having the time or resources to go about their day-to-day without personal transportation. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
49,428 Total Clicks
May 16 - Jan 18
This Month and Mild
TechBusinessAutos
The 6 Patterns of Opportunity & Top 18 Megatrends
Subscription services simplify car maintenance and access
Implications - Subscription services related to car maintenance, renting or updates are offering a more accessible method of automotive care. This shift serves consumers seeking accessibility and efficiency in their automotive purchase decisions, and provides more incentive for those looking to avoid the long-term costs or commitments associated with owning a vehicle. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
43,917 Total Clicks
Sep 16 - Jan 18
This Month and Warm
BusinessAutos
Hyperloop technologies are closer to development than ever before
Implications - With hyperloop technologies being constantly under development, people in urban environments will soon be seeing these high-speed forms of transit in their daily lives. With urban centers booming in population and development, these forms of transportation will work to accommodate the ease of access to transport that corporate travelers require. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
234,743 Total Clicks
Jul 12 - Nov 17
This Quarter and Warm
TechAutos
Delivery vehicles incorporate electric and autonomous features
Implications - The inclusion of autonomous and electric features into vehicles used for delivery purposes is on the rise. This shift serves multiple benefits -- positioning brands that employ these technologies as "ahead of the curve", streamlining costs, and enhancing the functionality of delivery services to best serve consumers. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
112,317 Total Clicks
Aug 17 - Nov 17
This Quarter and Warm
TechBusinessAutos
Trend Hunter Services
Car accessories allow for complete customization of the driving experience
Implications - As cars are increasingly seen investment pieces rather than necessities, trend-setting consumers are seeking to ensure their cars fit their lifestyle and personal branding as much as their next generation cell phone does. Accessories in particular are a cost-effective way for consumers to personalize the interiors of their vehicles, creating an environment that is both comfortable to inhabit, while also feeling luxurious and aspirational. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
91,797 Total Clicks
Sep 16 - Nov 17
This Quarter and Warm
Art & DesignAutos
Nostalgic cars are created or updated with contemporary elements
Implications - Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
131,481 Total Clicks
Jul 17 - Oct 17
This Year and Warm
TechArt & DesignAutos
Car brands upgrade their showrooms to fit modern consumer appeal
Implications - Automotive showrooms are evolving into multi-sensory platforms that engage younger consumers with high-tech, cross-categorical experiences. Millennials and Gen Zers, while content with Uber and public transit, have not eliminated the desire to purchase vehicles, but rather delayed this large-scale investment until they're financially able. Meanwhile, as brands allow consumers time to gain this stability, their efforts are focused on creating memories, providing experiences and increasing brand awareness. [More]
SCORE 5.7
Popularity
Activity
Freshness
Megatrends
Patterns
53,316 Total Clicks
Mar 17 - Sep 17
This Year and Mild
MarketingBusinessAutosLife-Stages