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Autos Consumer Insights

Rideshare Integration
Rideshare services tap into urban transit networks for more seamless access
Implications - Seeking to combat on-going commuting issues, rideshare services are partnering with public transit and other city initiatives to create more seamless rides for consumers. Whether it be focusing on gaps between transit lines or creating partnerships and programs that better speak to the needs of the urban consumer, these examples not only speak to need to create more seamless urban experiences, but the willingness of private services to collaborate with other city services as means to keep the consumer in mind.
Workshop Question — What adjacent industry could you tap for a partnership to create a more seamless experience for your consumer?
5.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alerted Driver
Forms of road traffic technology increases road safety
Implications - Brands are finding solutions to combat distracted driving by prompting drivers to stay alert with new innovations in road safety. Whether road traffic technology is implemented in vehicles, traffic signs, or the roads themselves, these systems aim to keep drivers informed to prevent accidents. This equips consumers with the confidence to have more control over their personal and public safety.
Workshop Question — What can your business do to increase public safety?
5.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Modular Vehicle
Modular car concepts enhance function and aesthetics
Implications - Modular vehicles, some conceptual and some in production, are increasingly common as companies look designs that suit a variety of consumer or urban space-related needs. These vehicles indicate that the future of the auto industry will prioritize adaptability to better suit changing consumer lifestyles.
Workshop Question — How could your brand better appeal to emerging consumer rituals and lifestyles?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Tokenized Auto
The automotive industry is partnering with cryptocurrency projects
Implications - Traditional luxury car brands are collaborating with new-age cryptocurrency projects through IoT reward programs and supercar-investing platforms. This hybridization in technology is providing Boomer and Gen X luxury vehicle owners access to digital assets, while concurrently providing Millennial and Gen Z crypto users accessibility to high-end vehicles. These emerging partnerships reveal the growing collaboration potential in the cryptocurrency industry across a range of industries.
Workshop Question — How could your brand align itself with more future-focused partnerships?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco-Excursion
All-electric recreational vehicles still provide power and speed
Implications - Taking inspiration from the increased popularity of electric-powered automobiles in recent years, auto brands within the recreational space are turning to electricity-based power sources to make their products more environmentally-conscious. Such products highlight how brands are drawing inspiration from successes in adjacent industries to appeal to consumers looking to be more conscientious in their purchasing decisions.
Workshop Question — Consider how your brand could draw inspiration from an adjacent industry to better resonate with your target consumers.
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Truck
Transportation vehicles reduce the size of their carbon footprint
Implications - As brands look to reduce their carbon footprints to support environmental initiatives, some are investing in electric-powered transporting trucks. This solution curbs pollutants in densely populated areas, and appeals to consumers that prioritize sustainability when choosing which brands to purchase from.
Workshop Question — What can your brand do to support sustainable initiatives?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Eco Aquatic
Water transport draws inspiration from the eco-friendly shift in the auto industry
Implications - The growth of environmentally-conscious forms of transportation has permeated into the boating industry, particularly with the growth of emission-free options. Such products highlight how various industries are leveraging innovations in technology to create offerings that bring these companies closer to carbon neutrality, and increase brand equity in the mind of eco-conscious consumers.
Workshop Question — Consider what eco-friendly innovations in similar categories your brand could draw inspiration from to build brand equity with consumers.
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
3D-Printed Component
Automotive brands leverage 3D-printing for efficiency and quality
Implications - Brands in the automotive industry are incorporating 3D-printing into the manufacturing process of car parts due to it being highly cost-effective, limiting waste created during manufacturing. The incorporation of 3D-printing technology into the manufacturing process highlights how brands are looking to innovate multiple facets of their business to better align with the expectations of environmentally-conscious consumers.
Workshop Question — Consider how your brand could leverage innovative technologies to be more environmentally-conscious.
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Multi-Functional Support
Auto tools that are multipurpose provide reassurance for car owners
Implications - The incorporation of multiple features within tools, including everything from changing a tire to clearing ice, is ideal for novice owners who are unsure of which tools they will need regular access to. Such products offer self-empowerment to consumers who are eager to be able to complete potentially unfamiliar tasks independently.
Workshop Question — Consider how your brand could leverage a multipurpose product or service to better enable your consumer.
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Voiced Transport
Voice-controlled features enter the transportation space
Implications - The incorporation of voice-controlled features and functions into transportation services, like automobiles and bikes, is on the rise. With voice-controlled technology now becoming a more consistent aspect of many North American consumers' lives, these features indicate the next step in this technology becoming pervasive in all day-to-day rituals.
Workshop Question — In what areas can your brand see itself using more unique applications for voice-controlled technology?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends