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Nostalgic cars are created or updated with contemporary elements
Implications - Brands are leveraging the nostalgia associated with old classic cars and are either redesigning, or updating them with modern tech elements that bring those cars out of past decades and into this one. Whether converted to electric or made to be connected, these cars aim to function as the ideal balance between nostalgic design and contemporary standards. Modernized classic vehicles function as ideal purchases for Gen X and Boomer demographics, as these generations have both the income and the desire for a more familiar past as incentives. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
115,469 Total Clicks
Jul 17 - Oct 17
This Month and Warm
TechArt & DesignAutos
Car brands upgrade their showrooms to fit modern consumer appeal
Implications - Automotive showrooms are evolving into multi-sensory platforms that engage younger consumers with high-tech, cross-categorical experiences. Millennials and Gen Zers, while content with Uber and public transit, have not eliminated the desire to purchase vehicles, but rather delayed this large-scale investment until they're financially able. Meanwhile, as brands allow consumers time to gain this stability, their efforts are focused on creating memories, providing experiences and increasing brand awareness. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
45,792 Total Clicks
Mar 17 - Sep 17
This Month and Mild
MarketingBusinessAutosLife-Stages
Augmented reality impacts the automotive industry
Implications - A lower percentage of Millennials are purchasing cars than any other generation, which has those in the automotive world rethinking industry standards. Integration of AR technology into the sales process speaks to the desires of today's youth consumer. By making use of multisensory technology that is interactive, the auto industry demonstrates the agility needed to accommodate fast-emerging, and even faster transforming, consumer desires. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
38,336 Total Clicks
May 17 - Sep 17
This Quarter and Average
TechAutos
Industries converge on the sharing economy to engender hyper-convenience
Implications - One of the key appeals of the sharing economy is the heightened convenience that its services offer over traditional competitors. As consumers grow more accustomed to these conveniences, extraneous brands are further amplifying the handiness of ride-sharing services by harmonizing with them. With consumers coming to expect previously unheard of on-demand services in all aspects of their lives, the logical next paradigm requires hyper-convenient offerings that hybridize multiple convenience-based industries. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
21,392 Total Clicks
Nov 16 - Sep 17
This Quarter and Average
BusinessAutosNew Ventures
The 6 Patterns of Opportunity & Top 18 Megatrends
Public transportation is being transformed to utilize solar power
Implications - With cities being some of the largest contributors to climate change, it is only fitting that something as universal as urban commutes are being redesigned to harness solar energy. By focusing on reducing carbon emissions, brands and governments are creating higher standards for the quality of oft-dreaded commutes. As climate change will have negative impacts on everything from the weather to businesses, it works in brands' best interests to help mitigate its effects by creating alternative solutions to traditional, but environmentally harmful practices. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
82,356 Total Clicks
Mar 16 - Aug 17
This Quarter and Average
TechAutosEco
The auto industry doubles down on retiring Boomers
Implications - As Millennials continue to resist the auto industry, companies therein are refocusing their efforts on a more responsive group: Boomers. This group is both affluent and free of dependents, and therefore are great candidates for big-ticket purchases like automobiles. Retro marketing and features that explicitly cater to a Potentialist lifestyle capitalize on these cyclical occurrences. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
223,203 Total Clicks
Jan 17 - Aug 17
This Quarter and Warm
AutosLife-StagesBoomers
Streetwear looks take inspiration from the world of motorsports
Implications - As tastemakers look for new sources of inspiration outside of the formal fashion world, many are opting to incorporate iconography and designs that reference the world of motorsports. This progression demonstrates the all-encompassing nature of apparel trends and speaks to the continuation of obscure references as cultural currency. [More]
SCORE 5.8
Popularity
Activity
Freshness
Megatrends
Patterns
86,246 Total Clicks
Sep 16 - May 17
This Year and Warm
Trend Hunter Services
Auto brands enter the beauty world with limited personal care collabs
Implications - In order to prove their flexibility and communicate their deep understanding of consumer expectations, auto brands are releasing unexpected product collaborations in the personal care category. Such strategic partnerships serve to engage consumers from an alternative angle while still confirming the brands as leaders in the realms contemporary design and luxury. [More]
SCORE 5.5
Popularity
Activity
Freshness
Megatrends
Patterns
73,651 Total Clicks
Jan 16 - Apr 17
This Year and Warm
FashionMarketingAutosCosmetics
Industries based in big-ticket items appeal to first-time buyers
Implications - The concept of "adulting" describes a tongue-in-cheek, reluctant approach to traditional pieces of adult life like car ownership. Though based in humor, youth's distaste for these large, seemingly complicated purchases is genuine, and mostly based in a lack of education. Companies within these industries are appealing to first-time purchasers to boost education, simplify the process and encourage Millennials to partake in these more traditional milestones. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
36,899 Total Clicks
Apr 16 - Apr 17
This Year and Mild
LifestyleAutosYouthLife-Stages
The automotive industry uses artificial intelligence in more holistic ways
Implications - The concept of self-driving cars and its use of artificial intelligence is becoming more commonplace, and expanding into a more holistic approach of the marriage between the automotive industry and AI. This ushers in patterns such as AI roads, or vehicles created using artificial intelligence. This signifies a more all-encompassing use of AI. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
38,996 Total Clicks
Jul 16 - Feb 17
This Year and Warm
TechAutos