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Autos Consumer Insights

Hydrogen Powered
Hydrogen energy is being used across industries as a sustainable alternative
Trend - Though it is not suitable as a predominant source of sustainable energy, hydrogen energy is being integrated into products, services, and systems across many contexts. Notably, it's becoming more common in the transportation space especially, though its potential goes far beyond that.

Insight - Though not a perfect sustainable solution, innovations like hydrogen energy appeal to today's consumers. Consumers across the board have become better educated and more concerned with the sustainability impact of their choices, creating more pressure for brands and other organizations to seek out innovative solutions that don't sacrifice the user expeirence.
Workshop Question - In what contexts could you organization deploy hydrogen energy as a way to reduce your carbon footprint?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Vehicle Drone
Vehicle manufacturers are incorporating built-in drones into their designs
Trend - Vehicle manufacturers are turning towards drone technology to provide drivers with additional functions. Built-in drones are being used for advanced route planning -- giving drivers a real-time visual of the road conditions ahead.

Insight - The world's growing population contributes to increased traffic in busy city areas, making it difficult for drivers to navigate the roads. Consumers are looking for innovations that reduce commute times. Because of this, vehicle companies are leveraging the power of today's technology to improve the consumer's driving experience.
Workshop Question - How is your brand using technology to improve the consumer's experience?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Accessible Transport
Both public and private modes of transportation prioritize accessibility
Trend - Transportation is often challenging for people who have disabilities, and brands are now conceptualizing ways that different forms of transportation can be more inclusive for them. Examples in this space include everything from cars designed for drivers in wheelchairs, to train interiors with lifts and mobility aid spaces.

Insight - The newfound popularity of the term "inclusion" comes from consumers of all walks of life, experiences and abilities increasingly having a voice about how brands can better cater to their needs. Where before brands were restrictive in the demographics they targeted the most--the growing demand for inclusion means that they're having to foresee and prioritize the needs of under-served consumers who make up a lot of untapped buying power.
Workshop Question - How is your brand prioritizing inclusion and representation?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Auto-Fashion
Fashion and auto brands are collaborating on upcycled clothing collections
Trend - While auto brands have certainly engaged in informing the design of objects and clothing in the past, they are increasingly donating various auto parts to clothing collaborations. With an emphasis on sustainability, these lines include discarded materials such as airbags, fabric, and more.

Insight - The emphasis that contemporary consumers are placing on sustainability is understandably increasing as more and more individuals feel a strong responsibility to counter the advance of climate change and often experience a sense of guilt about their lifestyle choices. Combined with a desire for uniqueness, which informs consumer confidence and allows them to feel special, many are looking for more creative repurposing of goods, with a focus on materials that are often overlooked.
Workshop Question - Conceptualize a product or line that takes advantage of 'overlooked' materials..
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Recycled Vehicle
Mainstream brands create automobiles made from recycled materials
Trend - Large scale automotive brands are launching vehicles made using recycled materials--like metal, plastic, and textiles--to reduce their carbon footprint. The new vehicles prioritize sustainably without sacrificing functionality.

Insight - As consumers become more aware of the impending consequences of climate change, many are demanding brands make significant eco-conscious changes to their business models. As the world enters an age of growing activism, these individuals expect brands to address environmental issues head-on. As consumers continue to change their consumption patterns to reflect their stance on the environment, brands that do not align with these values will loose consumer loyalty.
Workshop Question - How can your brand rethink its products or services to be more eco-friendly?
5.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bike Camping
Bike-friendly camping shelters and equipment is becoming increasingly prevalent
Trend - Brands are launching bikes and bike accessories that accommodate contemporary outdoor enthusiasts. Deployed as camping transport solutions, features like comfort, packability, and weight are strongly emphasized in this category of product.

Insight - As a result of the COVID-19 pandemic and the government-imposed restrictions which forced many to remain at home, consumers continue to look for ways to spend time outdoors and satisfy their spirit for adventure in a manner that is safe and respectable. This has not only caused a surge in the demand for accessible outdoor travel, but it has also led consumers to prioritize their fitness and push their limits in more ways than one, leaving them satisfied with their progress and discipline.
Workshop Question - Conceptualize a way for your brand to tap into consumers' spirit for adventure.
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Transport
More cities are testing autonomous public transportation solutions
Trend - More cities and institutions are open to the idea of autonomous public transport, and are testing or implementing autonomous transportation solutions in both small and large-scale ways. Everything from buses to transportation "pods" are being rolled out in different regions.

Insight - As governments and people become more comfortable with the idea of autonomous transport, they're increasingly seeing its benefits for city planning purposes. Things like ensuring pedestrian safety and accident-reduction are crucial in effective urban design, and autonomous transport is a step towards those goals.
Workshop Question - How could your brand better prioritize customer/user safety?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Wooden Electric
Electric vehicles are boasting wooden elements for aesthetic appeal
Trend - Manufacturers of electric vehicles—from scooters and bikes to motorcycles—are introducing wooden elements to their offerings. In doing so, they are supercharging the aesthetic of these products by evoking material references to nature.

Insight - When purchasing products, many consumers are placing an emphasis on natural ingredients and materials. Tied often to the movement for wellness or that of minimalist design, this desire is prominent in urban centers where consumers are looking to move away from common materials like artificial ingredients, plastic or concrete. This, in turn, is indicative of one's consciousness about sustainability and/or need for balanced aesthetics.
Workshop Question - How can your brand incorporate natural elements into its offerings?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Futuristic All-Terrain
A slick aesthetic is a leading principle in amphibious vehicle design
Trend - Designers are creating concepts and prototypes for amphibious vehicles to meet the needs of the luxury market of the future. Created with elegance in mind, these concepts have a slick appearance that suits all terrains, combining functionality and aesthetics.

Insight - Contemporary consumers who are in a higher tax bracket are always looking for ways to enhance their experiences—from retail and entertainment to travel. Aware of advancements in technology and design that enable delivery on both aesthetics and functionality, individuals are looking for innovations that will allow them to enjoy their luxury status, as well as feel more confident and entertained.
Workshop Question - Conceptualize a future-forward product/service for your industry.
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home-Inspired Auto
Auto brands are working to supercharge comfort and experience in car design
Trend - As the smart car concept is continuously evolving, auto brands are looking for ways to deliver on designs that closely mimic the home environment. The range of concepts here is robust—from entertainment solutions to chic interiors that are powered by smart technology.

Insight - As innovative technology is continuously introduced into new markets, contemporary consumers are setting the bar for their expectations higher. Aware that tech can deliver on multiple desired features—including comfort, convenience, efficiency, and precisions—individuals are looking for increasingly elevated lifestyle experiences. This is rooted partially in curiosity, as well as a desire of alleviating any unnecessary stress.
Workshop Question - How can your brand help consumers feel more comfortable in their day-to-day?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends