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Autos Consumer Insights

Wooden Electric
Electric vehicles are boasting wooden elements for aesthetic appeal
Trend - Manufacturers of electric vehicles—from scooters and bikes to motorcycles—are introducing wooden elements to their offerings. In doing so, they are supercharging the aesthetic of these products by evoking material references to nature.

Insight - When purchasing products, many consumers are placing an emphasis on natural ingredients and materials. Tied often to the movement for wellness or that of minimalist design, this desire is prominent in urban centers where consumers are looking to move away from common materials like artificial ingredients, plastic or concrete. This, in turn, is indicative of one's consciousness about sustainability and/or need for balanced aesthetics.
Workshop Question - How can your brand incorporate natural elements into its offerings?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Futuristic All-Terrain
A slick aesthetic is a leading principle in amphibious vehicle design
Trend - Designers are creating concepts and prototypes for amphibious vehicles to meet the needs of the luxury market of the future. Created with elegance in mind, these concepts have a slick appearance that suits all terrains, combining functionality and aesthetics.

Insight - Contemporary consumers who are in a higher tax bracket are always looking for ways to enhance their experiences—from retail and entertainment to travel. Aware of advancements in technology and design that enable delivery on both aesthetics and functionality, individuals are looking for innovations that will allow them to enjoy their luxury status, as well as feel more confident and entertained.
Workshop Question - Conceptualize a future-forward product/service for your industry.
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Home-Inspired Auto
Auto brands are working to supercharge comfort and experience in car design
Trend - As the smart car concept is continuously evolving, auto brands are looking for ways to deliver on designs that closely mimic the home environment. The range of concepts here is robuts—from entertainment solutions to chic interiors that are powered by smart technology.

Insight - As innovative technology is continuously introduced into new markets, contemporary consumers are setting the bar for their expectations higher. Aware that tech can deliver on multiple desired features—including comfort, convenience, efficiency, and precisions—individuals are looking for increasingly elevated lifestyle experiences. This is rooted partially in curiosity, as well as a desire of alleviating any unnecessary stress.
Workshop Question - How can your brand help consumers feel more comfortable in their day-to-day?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Smart Parking
Tech companies are striving to make the parking experience easier for consumers
Trend - Through the increasing incorporation of various technology—from robots to artificial intelligence—companies are launching tools that will assist individuals in finding and navigating parking spaces.

Insight - Since urban populations are exponentially growing, contemporary consumers in these environments are placing a premium on efficiency and convenience. As they attempt to navigate the demands of their busy lifestyles, they are looking for ways to make some experiences more seamless in order to avoid any unnecessary stress. In this space, many are emphasizing the use of technology as they are aware of its potential.
Workshop Question - How can your brand use technology to create a seamless experience for consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Assistance
Assistance features in cars are becoming more sophisticated & intuitive
Trend - Brands are investing in features that will enable drivers, as well as autonomous vehicles, to be safer. These designs are specifically employed to make the transition to autonomous vehicles easier or help consumers enjoy a more intuitive ride.

Insight - As technology is becoming an inseparable part of the lifestyles of consumers, many are excited about bigger transitions that will enable them to save time, enjoy convenience and efficiency, or something else unique to their needs. Aware that these things don't happen overnight, individuals are eager to begin the process but are wary of possible problems. As a result, they are looking to technology to solve their worries and ensure minimal risk.
Workshop Question - How might your brand address the deployment of a futuristic concept?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Bicycle Boom
Brands are catering to the increasing number of urban cyclists during COVID-19
Trend - Realizing that there is a demand for cycling, brands and governments are launching products and implementing rules that will make the biking experience more comfortable and safer—both generally and in relation to the climate of the pandemic.

Insight - During the COVID-19 pandemic, many consumers are increasingly turning to biking as a means of getting around in their city. This not only contributes to an environmentally conscious lifestyle, but it also enables some to get exercise while having to physically distance, while others embrace the sport because it is safer than public transportation in the context of the pandemic. As a result, many are creating a demand for products and services that will alleviate their experience by allowing them to be comfortable and safe.
Workshop Question - How might your brand encourage/contribute to safer forms of transportation?
6.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
In-Car Air Purification
Companies implement air control devices in automobiles for hygiene
Trend - Now more than ever, air quality is important due to consumers. Companies are ensuring that enclosed spaces such as automobiles have clean air circulating to enable respiratory health mid-pandemic.

Insight - With all of the environmental and health concerns that arise with a pandemic, consumers have been increasingly more conscious of their health. This makes them more aware of what they come into contact with and the quality of any space they spend time in. As a result, they look for seamless products and services that offer protection as they navigate through their routines.
Workshop Question - How is your company prepared to address new consumer demands brought on by the pandemic?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rural Transport
Brands are introducing tech-enhanced public transport solutions for rural areas
Trend - Designers are proposing various high-tech solutions that will help individuals in rural areas get around with ease. These innovations are focused on bringing functionality and convenience to communities, as well as a more eco-friendly approach to public transportation.

Insight - Somewhat or fully aware of the many technological advancements that are being implemented to enhance the living standards of cities, members of rural communities are emphasizing the need for better infrastructure in smaller towns. Since individuals in these spaces are looking for a higher degree of convenience and efficiency, they are creating a strong demand for the update of important town functions—from transportation to food access. When these needs are met, consumers feel better supported and capable of achieving their own goals.
Workshop Question - How can your brand enhance the living standards in rural communities?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-Transport
Vehicles that run on electric are more common in public transportation solutions
Trend - The re-examining of public life as it relates to climate change has resulted in businesses creating electric public transportation options that reduce carbon emissions and make for a cleaner environment.

Insight - In urban areas, many people rely on public transport to get around. While it's a climate-friendlier option than driving one's own vehicle, the vastness of public transportation in various cities means that it still has a significant impact on air pollution. Aware of this, people in cities as well as those you lead city infrastructure aim to reduce the local environmental impact that traveling and commuting can have.
Workshop Question - How is your brand prioritizing the reduction of environmental harm?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Scooter Safety
The growing popularity of e-scooters has resulted in enhanced safety precautions
Trend - The convenience and eco-friendly nature of electric scooters has resulted in the growth of this space, particularly in urban areas where getting by via car can be inconvenient. The popularity of e-bikes has resulted in brands offering additional functions and features that prioritize safety.

Insight - As consumers increasingly demand environmentally friendly transportation and architecture in urban areas, they also require safety measures that adapt to the changing habits within these regions. Looking to reduce their carbon footprint has resulted in consumers expecting that brands appeal to these emerging habits in a way that's convenient and effective.
Workshop Question - How is your brand adapting to the eco-friendly routines of its customers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends