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Autos Consumer Insights

Autonomous Public
Designers are debuting autonomous technology to enhance city infrastructure
Trend - More companies are paying attention to the implications that autonomous technology can have when implemented outside the automobile industry. Permeating different aspects of city infrastructure, self-directed designs introduce greater accessibility and order to public spaces.

Insight - A higher quality of life is a continuous expectation of consumers in metropolitan cities and since many individuals recognize the benefits of digital tech and the Internet of Things, citizens demand the implementation of smart technology as a means of alleviating everyday stress. This comes as consumers are more cognizant of the need for accessibility for those with mobility issues, as well as a desire for convenience amid a busy day.
Workshop Question - How might your brand utilize autonomous technology?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Auto Aesthetic
Companies are launching home products made to resemble luxury vehicles
Trend - Companies are increasingly releasing products that are designed to resemble luxury cars. These products have functional uses as speakers or coffee machines, but provide an aesthetic that brakes convention. The products look like different aspects of cars including everything from engines to tailpipes.

Insight - Car-enthusiast consumers often see their vehicle as more than a means of transportation, and have a deep appreciation for the mechanical workings of a car. Often these consumers are well versed about the different components of their favorite luxury vehicles and the tasks they perform. This interest in cars can be a defining characteristic for some, who may wish to integrate it into other areas of their life.
Workshop Question - How can your organization appeal to consumers with niche interests?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sleepy Car
Car brands are launching various features that will help infants & toddlers fall asleep
Trend - Car companies are utilizing science and technology to launch special features that help parents and their infants or toddlers. These innovations come in the form of branded lullabies, toys, and other products that are often associated with the common habit of kids falling asleep in cars.

Insight - Some new parents turn to movement when attempting to lull their babies to sleep as the various sounds and vibrations of these activities have proven to be soothing and effective. As a result, many express a strong desire for supporting features to be implemented in child-focused products/services that can be successfully utilized in these situations. This helps parents by facilitating a more effective and welcoming environment that will assure faster results.
Workshop Question - How might your product/service help new parents?
6.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Train Motif-ation
Brands elevate the train experience through the art of hyper-curation
Trend - Brands are creating unforgettable experiences by curating thematic engagements in trains. Whether it's to get to a specific destination or simply to secure a few hours away from responsibilities in the city, these activations range from festive holiday-specific celebrations to elevated alcohol tastings.

Insight - Consumers are looking for a short refuge from the stresses of daily life and often find this in products and services that are accessible in terms of affordability and availability. As people are interested in immediate escapism that will last a few hours or even a day, it is important for these experiences to be immersive, in order to satisfy the consumer's craving for rest or excitement.
Workshop Question - How might your brand combine affordability with meeting an immediate consumer need?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Assisted Crossing
Brands are finding ways to better pedestrian safety through tech and design
Trend - Road safety is a two-way responsibility, shared between vehicles and pedestrians. As many technological advancements are geared to increase driver awareness, some designers create solutions for the pedestrians themselves who might be distracted by technology or have a visual impairment. In this way, the risk of injury becomes diminished.

Insight - Avoiding injury and damage is a prime concern for many individuals in cities. As more people move from rural towns to metropolitan centers to pursue opportunities, the anxiety increases as the environment becomes hectic and distraction-prone due to the influx of people. This results in a demand for objects and tech that have the ability to effortlessly capture the attention of individuals, allowing them to be alert in situations where their safety might be at risk.
Workshop Question - How might your brand succeed in capturing the attention of the distracted consumer?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Auto Omnichannel
Traditional car dealerships are shifting toward digital means for Millennials
Trend - In the past few years, the fate of the auto industry has been called into question as Millennials increasingly decide against purchasing a car. Some car companies are looking to alleviate this by offering easier car purchasing options that leverage digital features.

Insight - It's no secret that Millennial consumers are accustomed to online shopping and the ease it offers. Though some bemoan this as a trait of a generation that is too hesitant to "grow up," this generation wants traditional adulthood through more contemporary methods. Companies within industries built on a sense of convention can both service, and impress the Millennial consumer by working against the status quo and providing ease of use.
Workshop Question - What is one tradition within your industry that could be challenged to accommodate the Millenial consumer?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Train Renaissance
Companies elevate the train experience as more people opt-in for ground travel
Trend - Special features are introduced to the train experience as consumers exhibit a preference for traveling by ground. Whether that be for reasons of affordability or sustainability, these features enhance the experience through luxury add-ons or tweaks to efficiency.

Insight - Consumers, especially Millenials and Gen Zers, are conscious about their carbon footprint and many have made it their mission to minimizing their impact on the planet. As individuals in these global generations place emphasis on travel as a way of experiencing and gaining knowledge about different cultures, they look for ways to get the most out of their time abroad, while also being mindful of the environment. As a result, Millenials and Gen Zers tend to pay more attention to slow travel options.
Workshop Question - How might your company help consumers reduce their carbon footprint?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retro Electric
Manufacturers are updating vintage vehicles to have electric capabilities
Trend - As electric modes of transportation are being favored by the public for a variety of reasons—a big one of them being sustainability— manufacturers expand the category to include vintage vehicles. This, in turn, embraces nostalgic consumer tendencies that draw attention to the offering.

Insight - People tend to perceive retro design as familiar and thus, a break from the ever-changing, innovation-forward environment around them which can often be perceived as ubiquitous in design and, particularly in the case of data-driven tech, nefarious. The combination of retro design and tech-forward properties allows consumers to not only enjoy the allure of vintage but an implied sense of trustworthiness, while enabling a more convenient and eco-conscious experience.
Workshop Question - How could you mix retro and futuristic design in your offering?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
On-the-Go Charge
Brands come up with products and services that charge electric vehicles on-the-go
Trend - Brands address one of the biggest worries for electric vehicle drivers—the range of charge. For the concept to become truly refined, manufacturers need to address the paradox of long distances, making sure that drivers can reach their destination without any fuss. As a result, products and services are developed with on-the-go charging capabilities.

Insight - Consumers are conscious about the fear of running out of resources and they take that into consideration while making purchasing decisions. While being sustainable in their choices is very important to them, convenience and security often take precedence in certain situations. As a result, consumers feel safer when they have a back-up plan in the event that a difficult situation arises.
Workshop Question - How can your brand better alleviate consumer anxieties?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Rideshare Integration
Rideshare services tap into urban transit networks for more seamless access
Trend - Seeking to combat on-going commuting issues, rideshare services are partnering with public transit and other city initiatives to create more seamless rides for consumers. These examples speak to the willingness of private services to collaborate with other city services as means to keep the consumer in mind.

Insight - Urban consumers, particularly commuters, spend a vast majority of their days navigating the best route, the best transit or simply the best time to travel. Despite the plethora of rideshare services offering alternative options, gaps between systems and pick-up locations still arise. Thus, riders are searching for platforms or services that take a more holistic approach to travel that take into consideration the specific needs and often annoyances of daily travel.
Workshop Question - What adjacent industry could you tap for a partnership to create a more seamless experience for your consumer?
4
Score
Popularity
Activity
Freshness
Patterns
Megatrends