Category
Autos
Racing Homage
Trend cluster
Category
Automotive
Brew
Portable coffee makers designed for car cupholders are reaching the broader market.
5.0
Trend score
Trend
What is the Automotive Brew trend?
Automotive Brew: Coffee makers are being created in a compact, low-power form factor fit for in-car use. By connecting to the lighter or USB slot in a car, the coffee makers brew fresh coffee in the car. The purpose of these coffee makers is to be both time and cost-effective compared to purchasing coffee.
Insight
The consumer insight behind the Automotive Brew trend
With many consumers returning to jobs that require commuting in the post-pandemic world, time-saving has become a crucial priority. For those who drive to work, this often means selecting cars with specific features, or adding accessories to cars, in order to make the daily commute more efficient. This increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories that go beyond simple one-note tasks.
Trend themes
Themes within the Automotive Brew trend
Three behaviours holding the trend together01
Compact In-Car Coffee Makers
Coffee makers are being created in a compact, low-power form factor fit for in-car use.
02
Convenience and Commuting
Increase in focus on convenience and commuting has led to brands experimenting with non-traditional automotive accessories.
03
Time-Saving Solutions
Time-saving has become a crucial priority for consumers returning to jobs that require commuting in the post-pandemic world.
Industry implications
What the Automotive Brew trend means for industry
Where the trend changes the playbookFor
Automotive Accessories
Brands are experimenting with non-traditional automotive accessories that go beyond simple one-note tasks.
For
Portable Appliance Manufacturing
Companies are manufacturing portable coffee makers in a compact, low-power form factor fit for in-car use.
For
Convenience Retail
Retailers can cater to the demand for time-saving solutions by offering coffee makers designed for in-car use.
Workshop question
How could your brand factor in the return of the commute when crafting new products or services?
Trend signals
Trend signals for Automotive Brew
Trend score 5.0 out of 10, from popularity 67%, activity 62%, freshness 19%.
Popularity67%
Activity62%
Freshness19%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
Europe
Asia-Pacific
South America
Evidence
Examples of the Automotive Brew trend
4 featured examples from Sep 8 to Dec 6, 2023CategoryAutos
Autonomous Vehicle Coffee Makers
The 'DOTS' Vehicle Coffee Machine by Junseo Oh is Compact
The development of 'DOTS' Vehicle Coffee Machine presents a potential disruptive innovation opportunity in the automotive industry, where coffee makers could be integrated into au…
CategoryTech
In-Car Coffee Makers
The 'Handcoffee Auto 12V' from handpresso Works in a Car's Cupholder
The 'Handcoffee Auto 12V' taps into the automotive industry by offering a unique coffee making solution for on-the-go coffee lovers.
CategoryAutos
Rechargeable In-Car Coffee Makers
Cafe Mobil's Portable Coffee Maker Perfectly Fits a Cupholder
The coffee appliance manufacturing industry has an opportunity to capitalize on the demand for portable espresso machines.
CategoryAutos
Smart Car Coffee Pots
The 'RoadPro 5027S' Makes and Stores Hot Coffee for Roadtrips
Disruptive innovation opportunity: Explore potential advancements in automotive accessories to meet the growing demand for convenient in-car lifestyle solutions.
