Category
Autos
Racing Homage
Trend cluster
Category
Affordable
Simulator
Brands are making lower-cost racing simulators for the consumers' homes.
5.9
Trend score
Trend
What is the Affordable Simulator trend?
Affordable Simulator: Gaming hardware companies are partnering with racing brands to create racing simulators with lower pricepoints without compromising on realism. These simulators enable racing enthusiasts to replicate the experience of a real car in the home without needing a heavy financial investment.
Insight
The consumer insight behind the Affordable Simulator trend
Consumers interested in gaming often enjoy a variety of genres, such as first-person shooters, racing games, or strategy games. While some game genres can be enjoyed perfectly with any computer, some are drastically enhanced by additional hardware. Particularly, consumers interested in racing often desire products that replicate a real car, often investing in steering wheels and pedals that connect to gaming devices. To further address the needs of these consumers, brands are making full-scale racing simulators more affordable for the average gamer.
Trend themes
Themes within the Affordable Simulator trend
Three behaviours holding the trend together01
Affordable Racing Simulators
Brands are making full-scale racing simulators more affordable for the average gamer.
02
Historical SuperCar Racing Simulators
Automakers are creating racing simulation rigs tied to specific iconic cars from their racing history.
03
Elegant and Adaptive Racing Simulators
Racing simulators are being designed with an elegant exterior shell and adaptive features for an immersive driving experience.
Industry implications
What the Affordable Simulator trend means for industry
Where the trend changes the playbookFor
Gaming Hardware
Gaming hardware companies are partnering with racing brands to create more affordable and realistic racing simulators.
For
Automotive
Automakers are creating racing simulation rigs tied to specific iconic cars from their racing history.
For
Design and Manufacturing
Companies are designing elegant and adaptive racing simulators using high-quality materials and advanced technology.
Workshop question
How could your brand ensure more enthusiasts can access and afford its products or services?
Trend signals
Trend signals for Affordable Simulator
Trend score 5.9 out of 10, from popularity 73%, activity 87%, freshness 18%.
Popularity73%
Activity87%
Freshness18%
Audience
70%Men
30%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Affordable Simulator trend
4 featured examples from Sep 26, 2020 to Aug 30, 2023CategoryAutos
Full-Scale Racing Simulators
Cooler Master's Dyn X Simulator Replicates a Car Cockpit
The Dyn X racing simulator can disrupt the gaming and eSports industry by enhancing virtual racing experiences.
CategoryAutos
Hyper-Realistic Racing Simulators
The Aston Martin & Curv AMR-C01 is Sports Car-Like
The gaming industry can explore the development of hyper-realistic racing simulators to provide gamers with an unparalleled immersive experience.
CategoryTech
Sculpted Connected Racer Simulators
The Prodrive x Callum Racing Simulator is Elegant and Adaptive
The Prodrive x Callum racing simulator shows that there is a demand for immersive gaming experiences.
CategoryAutos
Retro Supercar Racing Simulators
Brabham Automotive Created Three Simulation Rigs for its Models
Automotive manufacturers can create partnerships with simulators to promote brand awareness and increase interest in their products.
