Brands are making lower-cost racing simulators for the consumers' homes
Trend - Gaming hardware companies are partnering with racing brands to create racing simulators with lower pricepoints without compromising on realism. These simulators enable racing enthusiasts to replicate the experience of a real car in the home without needing a heavy financial investment.
Insight - Consumers interested in gaming often enjoy a variety of genres, such as first-person shooters, racing games, or strategy games. While some game genres can be enjoyed perfectly with any computer, some are drastically enhanced by additional hardware. Particularly, consumers interested in racing often desire products that replicate a real car, often investing in steering wheels and pedals that connect to gaming devices. To further address the needs of these consumers, brands are making full-scale racing simulators more affordable for the average gamer.
Insight - Consumers interested in gaming often enjoy a variety of genres, such as first-person shooters, racing games, or strategy games. While some game genres can be enjoyed perfectly with any computer, some are drastically enhanced by additional hardware. Particularly, consumers interested in racing often desire products that replicate a real car, often investing in steering wheels and pedals that connect to gaming devices. To further address the needs of these consumers, brands are making full-scale racing simulators more affordable for the average gamer.
Workshop Question - How could your brand ensure more enthusiasts can access and afford its products or services?
Trend Themes
1. Affordable Racing Simulators - Brands are making full-scale racing simulators more affordable for the average gamer.
2. Historical Supercar Racing Simulators - Automakers are creating racing simulation rigs tied to specific iconic cars from their racing history.
3. Elegant and Adaptive Racing Simulators - Racing simulators are being designed with an elegant exterior shell and adaptive features for an immersive driving experience.
Industry Implications
1. Gaming Hardware - Gaming hardware companies are partnering with racing brands to create more affordable and realistic racing simulators.
2. Automotive - Automakers are creating racing simulation rigs tied to specific iconic cars from their racing history.
3. Design and Manufacturing - Companies are designing elegant and adaptive racing simulators using high-quality materials and advanced technology.
